CHAPTER IX
Piccadilly, South Side
Only the southern side of Piccadilly between the Haymarket and St. James's
Street lies within the area covered by the
present volume. The south side of the street between St. James's Street and the Green Park is in
the parish of St. George, Hanover Square, and the
Green Park is in the parish of St. Martin in the
Fields. The north side of the street west of
Burlington Arcade is in the parish of St. George,
and the remainder is in the parish of St. James.
The origin of the name 'Piccadilly' has been the
subject of antiquarian discussion for over three
hundred years, and the evidence will be set forth
in the volume of the Survey of London concluding
the description of the parish of St. James.
Piccadilly has for centuries been one of the
two most important highways leading to the
metropolis from the west; unlike Oxford Street
there is, however, no evidence that a Roman road
ran along Piccadilly. A plan of 1585 marks the
road as 'The waye from Colbroke to London', (ref. 1)
and its importance must have increased after the
western section of the highway from Hyde Park
Corner to Charing Cross had been stopped up for
the formation of the Green Park in 1668 (see
page 323). The repairing and paving of that part
of the street between the Haymarket and Air
Street was (along with a number of other streets in
Westminster) placed under the superintendence of
Commissioners appointed by an Act of 1662. (ref. 2)
According to C. L. Kingsford the name 'Piccadilly' was in the first instance attached to a range of
houses on the east side of Windmill Street, from
which it came to be applied generally to the neighbouring district. Shortly after the Restoration the
street was called Portugal Street after Queen
Catherine of Braganza, (fn. a) but the name 'Piccadilly'
was nevertheless commonly used to denote the
eastern end of the street as far as Swallow Street. (ref. 3)
Ogilby and Morgan's map of 1681–2 (Plate 2)
and Blome's map of 1689 (Plate 3) both mark
the eastern section as 'Pickadilly' and the stretch
between Swallow Street and the park as Portugal
Street. The Act of 1685 establishing the parish of
St. James describes the glebe land adjoining the
churchyard as fronting 'Pickedilly-Street alias
Portugal-Street'. (ref. 4) Portugal Street continued to
appear in the ratebooks until well into the nineteenth century, but in popular usage this name had
been superseded much earlier. John Strype,
writing in 1720, refers to the whole of the street
from the Haymarket to St. James's Street as
Piccadilly, (ref. 5) and in his map of 1746 (Plate 5)
Rocque extends the use of this name as far west as
Half Moon Street.
All the ground on the south side of Piccadilly
between the Haymarket and St. James's Street
formed part of the land leased in 1661 by the
trustees of Henrietta Maria to the trustees of the
Earl of St. Albans for thirty years; subsequent
grants extended this term to 1740. In 1674
Charles II granted the freehold of the site of the
present Nos. 162–165 (consec.) Piccadilly at the
north-east corner of St. James's Street and Piccadilly, to Colonel Edward Villiers, (ref. 6) and in 1684 he
granted the freehold of the site of the church and
the greater part of the churchyard to Thomas,
Lord Jermyn. (ref. 7) In 1830 the freehold of the site of
the present Nos. 181–195 (consec.) Piccadilly,
comprising the ground between Duke Street and
the churchyard, was (together with other adjoining property) granted to the Governors of Bethlem
Hospital in exchange for property owned by the
hospital at Charing Cross, where the Government
wished to make improvements. (ref. 8) The freehold of
the remainder of the ground on the south side of
Piccadilly between the Haymarket and St.
James's Street still belongs to the Crown.
Building along the south side of Piccadilly
appears to have begun in or shortly before 1658,
and to have extended westward from the Haymarket. (ref. 9) The process was no doubt greatly
accelerated after the grant of Pall Mall Field to
the Earl of St. Albans's trustees in 1661, and
Ogilby and Morgan's map of 1681–2 shows the
whole stretch from the Haymarket to St. James's
Street as covered with buildings. The St. Albans
rent-roll of 1676 (ref. 10) shows that much of the ground
on the south side was leased in plots extending to
the north side of Jermyn Street, on to which many
of the principal buildings appear to have faced.
Those on the south side of Piccadilly were of no
distinction, the noblemen's palaces for which the
street was already famous being on the north side.
In 1720 Strype, describing the south side from St.
James's Street eastwards, mentions the 'White
Horse Inn; then Elephant Inn; then next beyond
Duke-Street is the King's Arms Inn; all three
Inns of an indifferent Trade. Then beyond
Church Lane . . . is Eagle-street. . . . Next into it
is Fleece Yard, near the Hay Market, which hath
a Passage into Germin-street, very ordinary built
and inhabited: And near unto this Yard is Sadler's
Court, which is but small and mean.' (ref. 5)
In his Critical Review of the Publick Buildings
. . .in and about London and Westminster, published
in 1734, Ralph does not mention any building on
the south side of the street. He does, however,
comment on the number of statuaries' yards on the
north side facing the Green Park, (ref. 11) and an advertisement of 1726 of the sale of the stock-in-trade of
Edward Vickers, mason, at his house and yard in
Piccadilly 'over against Burlington House' suggests
that there was also at least one such establishment
on the south side. (ref. 12) In general the buildings on the
south side have always been used as inns, shops and
commercial premises rather than as private dwellings.
Tallis's elevation of 1839 of the south side of
Piccadilly shows that it was composed largely of
single-fronted houses, generally four storeys high
and two windows wide above the shop-fronts. The
principal exceptions to this generalization (apart
from the Egyptian Hall and Fortnum and Mason's
premises, which are described on pages 269 and 264
respectively) were the following:
Nos. 162–165 (consec.), a large and uniform
building with shops on the ground storey flanking
a central arched passage, a mezzanine treated as a
pedestal to an upper face of two storeys, and an
attic, all with seven widely spaced windows, the
middle three being flanked by Corinthian pilasters
to form a three-bay centrepiece.
No. 173, a four-storeyed front of simple design,
perhaps by S. P. Cockerell, with four windows in
each upper storey, those of the second storey being
framed by arched recesses, and a cornice below the
attic.
Nos. 174–175, two houses with canted bay
fronts, four storeys high with ground-storey shopfronts of different design.
No. 200, a wide single-fronted house with a
large canted bay window projecting from the
second and third storeys and a top storey with three
windows.
Nos. 204–205, a pair of uniformly fronted
houses with bowed shop-fronts flanking the arched
passage to Darby Court. The upper part of the
front contained three tiers of four windows, the
top storey being dressed with dwarf pilasters
rising from a cornice resting on widely spaced
brackets.
Nos. 208–209, a pair of four-storeyed houses,
each fronted with a canted bay projecting above
the shop-front.
An unnumbered house, possibly Webb's Hotel,
just east of Nash's Piccadilly Circus, with a wide
front, four storeys high. The ground storey contained three shop-windows interspersed with
doors, and in front of the second storey was a long
iron-railed balcony with a large lamp projecting
over the second doorway. The upper part of the
front, with five evenly spaced windows in each
storey, was plain but for the long panel below the
top-storey windows, and the crowning balustrade.
All of these fronts, and many of the others, appear
in Tallis's rendering to be of late eighteenth- or
early nineteenth-century date.
In the early years of the twentieth century the
greater part of Piccadilly was widened. Between
1905 and 1910 the London County Council
acquired for this purpose three separate narrow
strips of land on the south side of the street, between Duke Street and St. James's Street. Two
of the strips, comprising the frontages of houses
numbered 166–176 (consec.), were purchased
from the Crown when the leases of the old
premises expired. (ref. 13) The third strip, covering the
frontages of Nos. 162–165 (consec.), was
acquired from the Norwich Union Life Insurance
Society. (ref. 14) The scheme was not extended to the
remainder of Piccadilly between Duke Street and
St. James's Street (i.e. Nos. 177–180 consec.) as
the Crown leases still had long unexpired terms. (ref. 15)
Other improvements made elsewhere in the street
at about this time will be described in future
volumes.
Booksellers in Piccadilly
In the second half of the eighteenth century the
south side of Piccadilly between St. James's Street
and St. James's Church became a favoured area
for booksellers' and publishers' shops; only one
such establishment, Hatchard's, at No. 187, now
remains, and it is described on page 262.
In 1765 John Almon, bookseller and journalist,
established himself at the house then No. 178
Piccadilly (now No. 176), where he remained
until 1781. (ref. 16) Almon was patronized by Lord
Temple and the Whigs, and was a close friend of
John Wilkes. In 1781 he resigned the business to
John Debrett, who was also patronized by the
Whigs. (ref. 17) Debrett removed the shop to No. 179
(now No. 177) in 1788, and in 1797 he also occupied No. 180 (now No. 178), which had previously been occupied by Richard Beckford. (ref. 16)
The first edition of his famous Peerage of England, Scotland and Ireland was published in
1802. (ref. 17) He remained in business in Piccadilly
until 1803, and died in 1822. (ref. 18)
In 1781 John Stockdale, who had been employed as a porter by Almon, opened a bookshop
of his own at the house then numbered 181 at the
west corner of Duke Street. (ref. 18) By 1810 he had
moved into the adjoining house, formerly
Debrett's, where he remained until his death in
1814. The business was continued by his family
until 1835. Stockdale's brother-in-law was James
Ridgway, bookseller and publisher, who established himself at No. 170 (now No. 169) Piccadilly in 1806, (ref. 18) where he and his family remained
until 1894. (ref. 19)
John Hatchard set up at No. 173 (now part of
Nos. 166–173) Piccadilly in 1797; in 1801 he
moved to Nos. 189–190 (now No. 187) where
the firm of which he was the founder still remains
(see page 262).
In 1797 or 1798 John Wright, bookseller and
author, became the occupant of No. 169 (now
part of Nos. 166–173) Piccadilly, and his shop
there quickly became the morning resort of the
friends of Pitt's ministry. In 1799 he also occupied the adjoining house to the west, then No. 168,
which had previously been occupied by John
Owen, the publisher of Burke's pamphlets, (ref. 18) and
the Anti-Jacobin or Weekly Examiner, to which
George Canning and others contributed, was
issued from Wright's establishment. The business
failed in 1802, and in 1803 Wright was imprisoned
in the Fleet; (ref. 17) his name is not recorded in the ratebooks after 1804.
In 1842 William Pickering, the founder of the
Aldine Press, removed his publishing business
from Chancery Lane to No. 177 Piccadilly. After
his death in 1854 the business was carried on there
by James Toovey and his family until 1894. (ref. 20)
The house continued in the occupation of the
family until 1905, but the book-selling and publishing business appears to have ended in 1894. (ref. 19)
William Pickering's son, Basil Montagu Pickering, established himself as a bookseller at No. 196
Piccadilly in 1858, where he remained until his
death in 1878. (ref. 20) The firm survived as Pickering
and Co. until 1881. (ref. 19)
In 1850 or 1851 the firm of Chapman and
Hall came from the Strand to No. 193 Piccadilly,
where it remained until its removal to Henrietta
Street, Covent Garden, in 1881. (ref. 20) Chapman and
Hall's authors included the Brownings, Trollope,
Meredith and Dickens. (ref. 17)
No. 221 Piccadilly: the White Bear
Inn
Demolished
An inn called the White Bear is said to have
existed in Piccadilly in 1685. (ref. 21) Until its demolition in 1870 to make way for the Criterion
Restaurant a coaching inn of this name stood on
the site of No. 221 Piccadilly, and it is possible
that the White Bear referred to in 1685 may be
identified with this site.
The White Bear at No. 221 Piccadilly formed
part of a plot of ground 80 feet wide and 150 feet
deep which extended from the south side of
Piccadilly to the north side of Jermyn Street.
There were covered entrances at each end and the
centre was occupied by a yard; in 1717 the leaseholder was Mary Fitzgerald. (ref. 22) Ogilby and Morgan's map of 1681–2 (Plate 2) marks the yard
as Fleece Yard, and in the particulars of 1720 for
the grant of a Crown lease of Mary Fitzgerald's
plot the inn is called the Fleece. (ref. 23) In the subsequent negotiations of 1740–1 for the renewal of
the lease the inn is variously described as the
Fleece, and the 'White Bear and Fleece Inn'. (ref. 24)
A licensed victualler's recognizance of 1743 gives
William Miller as the proprietor of the White
Bear in Piccadilly (ref. 25) and the ratebooks show that
he occupied No. 221 Piccadilly; no recognizance
for the Fleece appears to have survived. Rocque's
map of 1746 (Plate 5) marks the yard as 'Wh.
Bear Inn'.
In 1723 the buildings on Mary Fitzgerald's
plot consisted of three houses in Piccadilly, one of
which was the inn, and four in Jermyn Street.
They had been 'considerably repaired' since
1717. (ref. 26) In 1741 they were described as 'in a
Ruinous Condition [and] must be soon Rebuilt'; (ref. 27)
in 1770 they were in good and substantial repair. (ref. 28)

Figure 47:
White Bear Inn and Yard, Piccadilly. Re-drawn from a plan in the Public Record Office
In the latter part of the eighteenth century the
White Bear was one of the most important coaching inns in the West End of London (Plate 52b,
fig. 47). Coaches and diligences left at five
o'clock every morning for Dover, Margate, Ramsgate, Canterbury and Rochester, and there was
also a night coach to Dover which left at half-past
six in the evening. A very large number of West
Country coaches which started at inns further
east in London also called to pick up passengers at
the White Bear. (ref. 29)
Luke Sullivan, who engraved Hogarth's
'March to Finchley', lodged at the White Bear,
and John Baptist Claude Chatelain, the draughtsman and engraver, died there in 1771. (ref. 30)
The White Bear Inn survived for a considerable
number of years after the end of the coaching age.
The Crown lease of the whole plot between
Piccadilly and Jermyn Street was due to expire in
1870, and in 1866 James Pennethorne, the
architect to the Commissioners of Woods and
Forests, reported that the houses were extremely
old and worn out, and unworthy of the locality. A
respectable hotel, known as Webb's Hotel, had
been established in two of the houses in Piccadilly
(Nos. 219–20), while the White Bear had become
'the resort of Sporting characters'. In 1866 a
reversionary building lease of the whole plot
(except two of the houses in Jermyn Street) was
granted to Joseph Challis, the proprietor of Webb's
Hotel, who in 1870 assigned the lease to Messrs.
Spiers and Pond, the promoters of the Criterion
Restaurant. (ref. 31) The White Bear Inn was demolished in 1870. (ref. 19)
In recent years the memory of the White Bear
Inn has been revived by a restaurant of that name
which stands on part of the Piccadilly frontage of
the original plot.
The Criterion Restaurant and Theatre
In 1870 the building agreement for Nos. 219–
221 (consec.) Piccadilly and Nos. 8–9 Jermyn
Street was purchased by Messrs. Spiers and Pond,
a firm of wine merchants and caterers, (ref. 31) who held
a limited architectural competition for designs
for a large restaurant and tavern with ancillary
public rooms. (ref. 32) The competition was won by
Thomas Verity, (ref. 33) whose plans and elevations
were published by The Builder (Plates 52c, 53).
He designed a ground floor with vestibule, dining-room, buffet and smoking-room. The first floor
was entirely devoted to dining-rooms and servingrooms. The whole of the Piccadilly front on the
second floor was occupied by the grand hall.
Behind it were another dining-room, service-rooms and a room tentatively labelled 'picture
gallery or ball supper-room'. In the basement
there was to be another hall, for concerts and the
exhibition of pictures. (ref. 34)
Building work began in the summer of 1871,
and was completed in 1873 at a total cost of over
£80,000. (ref. 35) The contractors included Messrs.
Hill, Keddell and Waldram and Messrs. George
Smith and Company. (ref. 36)
In January 1873, when the carcase of the
building was already completed, the proprietors
successfully applied to the Commissioners of
Woods and Forests for permission to convert the
concert hall in the basement into a theatre, with
entrances from both Piccadilly and Jermyn
Street. (ref. 37)
The interiors of the new building were extensively decorated with ornamental tile-work, one of
the first examples of the use of this material on
such a scale following its successful use in the
recently completed refreshment rooms at the
South Kensington Museum (now the Victoria
and Albert Museum). (ref. 38) The cartoons for the
figure subjects were drawn by A. S. Coke. The
ornamental tile-work and painted decorations of
both the theatre and the restaurant were the work
of Messrs. Simpson and Son. The sculpture was
by E. W. Wyon. (ref. 39) The Criterion Restaurant was
opened to the public on 17 November 1873 (ref. 40) and
the Criterion Theatre on 21 March 1874. (ref. 41)
The new venture proved so profitable that
within a short time the proprietors were making
plans for the extension of the building. The sites
of Nos. 222 and 223 Piccadilly adjoining the
Criterion to the east were acquired, and building
started in 1878, again from the designs of Thomas
Verity. The contractors included Peto Brothers
and W. Webster. (ref. 42) Decorations were carried out
by Crossley of Newark, Messrs. Simpson and
Sons, and Messrs. Bellman and Ivey. (ref. 43) The
Criterion annexe was completed at the end of
1879 (Plate 53b). It extended the existing facilities, with more dining-rooms and bars, and another
hall on the second floor. This was divided from
the great hall of the main building by iron shutters,
so that the two could be thrown together when
necessary. There was also a suite of Masonic
rooms. (ref. 44)
In November 1882 the Metropolitan Board of
Works condemned the Criterion Theatre on the
grounds that it would be unsafe in the event of
fire. (ref. 45) As a result the proprietors carried out extensive alterations between March 1883 and April
1884. A new area open to the sky was formed on
a site formerly occupied by part of the groundfloor dining-room. Corridors were built along the
Piccadilly front, leading at one end to the boxoffice entrance and at the other to a new crush
room and exit. In the auditorium most of the
boxes were removed in order to increase the size of
the circles. New decorations were carried out by
Messrs. Simpson and Sons. The improvements
also included an elaborate system of air conditioning and the installation of electric lights throughout the theatre. The architect responsible for this
work was Thomas Verity and the builder was
William Webster. The theatre was re-opened on
16 April 1884. (ref. 46)
At the same time the Criterion annexe was
extended south, taking in the sites of Nos. 6 and 7
Jermyn Street. This work was completed in
1885, and was also carried out under Thomas
Verity. (ref. 47)
Many alterations have subsequently been made
in various parts of the restaurant. The first floor
was damaged by fire in 1895 (ref. 48) and reinstated at a
cost of £1395. (ref. 47) In 1898 the sills of the windows
in the first-floor dining-rooms on the Piccadilly
front were lowered to floor level and enclosed
with ornamental iron balconies. In the same year
the buffet was enlarged to include the former
smoking-room at the Jermyn Street end. This
was permitted by the Commissioners of Woods
and Forests only on the condition that the
decorations should be 'reinstated equal to the
present ones'. They considered 'that a building so
architecturally designed and well finished as the
Criterion at the time it was built, should not be
allowed to deteriorate'. (ref. 47)
In 1905 the ground-floor buffet became the
'Marble Restaurant'. Its street entrance was
closed, and a new doorway made in a bay of the
annexe, directly to the east. (ref. 47) In 1908 a continuous iron and glass shelter was added to the full
length of the façade. (ref. 49)
Much more extensive alterations were made
between 1921 and 1924, when the property immediately to the west was being rebuilt from
the designs of Sir Reginald Blomfield. Parts of the
upper floors of this block were added to the
Criterion Restaurant, the whole of which was
now to be reached by way of a new entrance and
staircase in Regent Street. The former entrance
vestibule in Piccadilly Circus and the ground floor
of the Criterion annexe were converted into shops.
The 'Marble Restaurant' and theatre were left as
before. The whole of the remodelling was carried
out from the designs of Messrs. William Woodward and Sons. (ref. 50)
Despite alterations and disfigurement, the
Criterion front (Plate 53) may still be regarded as
the best surviving work of Thomas Verity, a
leading theatre architect of his day. The Second
Empire masterpieces of Charles Gamier—the
Paris Opera House and the Monte Carlo Casino
—seem to have influenced Verity's design, which
is carried out in stone, now painted, and is composed of a central face slightly recessed between
wings, all similar in width and three storeys high.
As originally completed, however, the first two
storeys of the central face contained a great roundarched opening forming the deeply recessed entrance to the restaurant. In each wing the first
two storeys have three-bay openings, wide
between narrow, flanked by wide piers. In the
ground storey these piers are plain, but those
above are dressed with segmental-pedimented
niches containing statues. A pedestal, with
enriched panels in its die, underlines the lofty
third storey where the central face has a group of
three round-arched windows, their moulded archivolts rising from entablatures above plain piers
flanked by Ionic half-columns. Carved in the
spandrels are draped female figures, holding festoons looped below oblong tablets. In each of the
wings paired Corinthian plain-shafted pilasters
flank an Ionic Venetian window, its arched middle
light being of the same size as those in the central
face, with a fan-shaped lunette of wide and narrow
panels, the former ornamented and the latter plain.
The main entablature has an enriched architrave,
a plain frieze except for the carved panels in the
breaks above the Corinthian pilasters, and a dentilled and modillioned cornice which is returned
to form large triangular pediments over the two
wings. The high pedestal-parapet, its die enriched
with ornamented panels, is a typically French
feature, and so are the high pavilion roofs over the
wings, with two tiers of dormers. These, and the
single-storey roof over the centre, are crested with
railings of ornamental ironwork.
The front of the eastern extension, built in
1878–9, corresponds with the main front in all
its storey heights and horizontal elements. A large
shop-front has replaced the original ground storey,
but the upper part remains as a composition of two
storeys, each divided into three bays by pilasters.
The treatment of the second storey closely
resembles that of the central face in the main
front, and the Venetian window motif of the
pedimented pavilions is repeated, between roundarched windows, in the lofty third storey.
The interior of the restaurant has undergone
many changes, but one of its most famous features,
the Long Bar, retains the 'glistering' ceiling of
gold mosaic, coved at the sides and patterned all
over with lines and ornaments in blue and white
tesserae. The wall decoration may not be the
original but it accords well with the ceiling, being
lined with warm grey marble and formed into
blind arcades with semi-elliptical arches resting on
slender octagonal columns, their unmoulded
capitals and the impost being encrusted with goldground mosaic.
The vestibule of the theatre is certainly original,
its walls being lined with large plate mirrors set
above a dado and between panels of coloured tilework, the panels ornamented with A. S. Coke's
rather insipid figures in arabesque settings. The
auditorium has several times been redecorated, but
it retains its charming form and general atmosphere. The serpentine-fronted lower tier and
lyre-shaped upper tier are supported by slender
wreathed columns and have openwork fronts, all
of ornamental cast iron. Two more substantial
columns, with superimposed octagonal shafts,
support the flat and circular main ceiling. This
was originally painted with arabesques and figure
medallions, but is now modelled with low-relief
mouldings to form six wedge-shaped panels, each
containing a Rococo cartouche, radiating round a
circular lay-light.
No. 213 Piccadilly
These premises were rebuilt in 1862–3 from
designs of A. P. Howell of Middle Scotland
Yard. (ref. 51)
On 20 September 1894 Messrs. J. Lyons and
Co. Ltd., the present occupants, opened their first
teashop there. (ref. 52) Teashops were then something
of a novelty, and before granting permission for
Messrs. Lyons to receive a sub-lease, the Office of
Woods and Forests, as ground landlords, specified
that the new business was to be run on the same
lines as the Aerated Bread Company's premises
at No. 216 Piccadilly. In 1896 Messrs. Lyons
extended their accommodation by taking in the
back part of the rebuilt Nos. 18–21 (consec.)
Jermyn Street. (ref. 53)
The present building is distinguished more by
its historical associations than by its architectural
qualities, which consist largely in eccentricity of
detail. It has a pallid, yellow brick front dressed
with stone, and contains four storeys, the upper of
which each have four flat-headed windows
grouped in pairs. The original ground storey was
of no great interest, being divided by columns into
four unequal bays, (ref. 54) and in the upper storeys
emphasis is placed chiefly on the fourth storey and
the dormer windows. The windows in the second
storey have rusticated architraves with segmental
heads and carved keystones, and the heads of the
third-storey windows have incurving angles with
architraves to match. Marking the third floor is a
stringcourse which breaks into an arc over the
pier dividing each pair of windows and in the
fourth storey this pier is reduced to a slender
Ionic column. The two pairs of windows are
flanked by pilasters supporting a continuous entablature and parapet, and imposed on the parapet,
corresponding to each pair of windows, is a big
segmental pediment. Above each pediment is the
carved stone front of a pair of dormer windows,
brought well forward into the composition.
No. 212 Piccadilly
The present No. 212 Piccadilly was built in
1872–3 to house the Piccadilly branch of the
National Provincial Bank. The bank was to
occupy the ground floor of the new building, and
to let the remainder for residential use. The
architect was John Gibson of Great Queen Street
and the builders were Messrs. George Myers and
Sons. The carving was the work of John Daymond. (ref. 55)
In 1894 the Bank moved to a new building at
Nos. 207–209 (consec.) Piccadilly, and their former premises at No. 212 were taken over by
Slaters Ltd. as a restaurant and tea-room. Alterations made by Charles R. Guy Hall included a
semi-circular shop window, which was inserted
behind the columns of the ground-floor façade. (ref. 56)
In 1952–3 the restaurant was converted into a
shop. The ground-floor columns were removed
and an entirely new shop-front was inserted for
Dolcis Ltd.
Only a pathetic fragment of Gibson's original
elevation still survives, suspended over the cavernous shop-front of Dolcis Ltd. The four storeys
were arranged behind a three-stage stone front,
the second stage comprising the second and third
storeys. Flanking each stage was a pair of rusticated Doric pilasters supporting an entablature,
and dividing the three windows in each storey
were two Ionic three-quarter columns and in the
third stage rusticated pilasters. The two lower
stages were of equal height and this, together with
the repetition of the columns and pilasters, must
have meant that the building always had the
appearance of being on stilts. Additional decoration was limited to the triangular pediments of the
second-storey windows, and to the cornice of the
third stage, prominent, coved, and with supporting
brackets rising from the frieze, the three dormer
windows being brought well forward to add to its
dominating effect. (ref. 57)
Nos. 207–209 (consec.) Piccadilly and Nos. 24–27 (consec.) Jermyn Street
In 1890 the National Provincial Bank purchased Nos. 207–209 Piccadilly to house a branch
which had hitherto been accommodated at No.
212 Piccadilly. (ref. 58) At first the bank intended to
reconstruct the ground and first floors of the
existing building, which had been erected in 1879–
1880 to the designs of John Robinson, (ref. 59) but this
scheme was abandoned in favour of complete rebuilding. Work on the new range appears to have
started in the summer of 1892 and been completed
in the spring of 1894. The architect was Alfred
Waterhouse and the builders Messrs. Brass and
Sons. (ref. 60)
In 1904 the bank acquired the lease of the
adjoining building to the south, Nos. 24–27 Jermyn Street, (ref. 61) which had been erected in 1885–6,
also to the designs of John Robinson. (ref. 58)
In 1905 the upper floors of the two buildings
were joined together. (ref. 61) The alterations were
carried out by Paul Waterhouse, who had assisted
his father during the construction of Nos. 207–
209 Piccadilly. (ref. 62) In 1925 the ground floor of the
Jermyn Street building was reconstructed by the
bank for its own use, and the banking hall was
redecorated. The architect was Michael Waterhouse of Staple Inn Buildings. (ref. 63)
The Piccadilly block by Alfred Waterhouse
follows the design of Robinson's earlier Jermyn
Street block in using broad pilasters to divide the
bays, but its proportions are less regular and it is
enriched with Baroque detail. It has four
principal storeys, the upper parts of each having
three mullioned-and-transomed windows towards
Piccadilly, four towards Eagle Place, and one
on the splayed angle of the building. The
stone front is designed to emphasize the verticals,
having broad, rusticated pilasters between the
windows, and flanking them narrower pilasters
which rest on the cornice of the window below.
Each of these vertical features is completed by a
segmental pediment rising out of the main cornice,
and over each of the broad pilasters, above the
cornice, is a finial resembling a miniature lantern.
Minor cornices mark the first and third floors, and
above the main cornice runs a tall parapet with
elaborately carved panels. Great mullioned-and-transomed windows fill the whole of each bay in
the ground storey, except for the western bay to
Piccadilly and the bay on the angle, which contain
doorways. The main entrance, on the corner, is
ornamented with brown marble columns supporting an entablature, and over it is a big segmental
pediment raised up on pilasters to form the frame
for a low-relief sculpture.
Robinson's Jermyn Street block is also stonefronted and contains five storeys, each of the upper
storeys having eight windows to Jermyn Street
and two to Eagle Place. The pilasters are rusticated only in the second storey and two windows
have been fitted into each bay, while the floor
levels are firmly marked with a small cornice and
frieze. The ground-storey bays, reconstructed by
Michael Waterhouse in 1925, are defined by
three-quarter columns of the Greek Doric order,
an alteration in strong contrast with the Italianate
treatment of the top storey, where the paired windows have round-arched heads with carved spandrels.
No. 203 Piccadilly: Simpson's
The main portion of Simpson's premises stand
upon the site formerly occupied by the Museum of
Practical Geology, which was demolished in 1935
(see page 272). The existing building was
designed by Joseph Emberton and erected in
1935–6; the general contractors were John
Mowlem and Co. Ltd.
The building contains a sub-basement, a basement and seven storeys, the sixth and seventh
being set back from the north and south frontage
lines. A small eighth storey houses storage-tanks
and motor-rooms. The structural steel frame
forms a grid of large squares, and cross-walls with
fireproofed openings divide each floor into three
sections, the front and back being three bays wide
and two deep, while the central section is three
bays deep but only two wide, with the staircases
and lifts taking up the space on the west side.
However much Emberton's design for the
Piccadilly front owed to the influence of Eric
Mendelsohn, it was a pioneering work for London
—one of the first truly functional exteriors. The
ground-storey opening, spanning more than sixty
feet, contains a range of doors recessed centrally
between show windows of curved non-reflecting
glass, with a stallboard and side piers of black
marble, the entrance being emphasized by a projecting canopy of concrete and glass-lenses which
serves to carry signs.<The 'invisible glass' system for the show windows was supplied by E. Pollard & Co. of Clerkenwell.> Above are six storeys of equal
height, each containing one long window divided
into three bays by bronze-cased mullions. The
aprons between these windows are faced with
stone slabs, simply moulded by successive narrow
projections to form a sill above two fascias, deep
below narrow, and at night these aprons are softly
flooded with light from troughs above the windows. The same treatment is applied vertically to
the stone piers at each end of the front, to which
are fixed flagstaffs. The recessed face of the sixth
storey contains three windows, and above it is a
full-length canopy of concrete and glass-lenses,
projecting to the building line and furnished with
a track for travelling cradles. This canopy almost
completely conceals the seventh storey, which is
more deeply set back.
In 1956–7 the Jermyn Street frontage of
Simpson's building was extended westward as far
as Church Place.
Nos. 198–202 (consec.) Piccadilly, Nos. 1–5 (consec.) Church Place, and
Nos. 32–35 (consec.) Jermyn Street
In 1899 the Office of Woods and Forests prepared a draft plan for the rebuilding of the whole
block of property in Piccadilly and Jermyn Street
which lay between the Museum of Practical
Geology and Church Place (formerly Church
Passage). The area was divided into five plots and
building leases were offered to the existing lessees
and tenants, several of whom entered into preliminary agreements. In the end the whole of the
rebuilding on the five plots was carried out as a
joint enterprise by two architects. (ref. 64) Two plots,
comprising Nos. 198–200 Piccadilly and Nos.
2–5 Church Place, were redeveloped in 1903–4
by J. W. Lorden, a building contractor of Trinity
Road, Upper Tooting; the architect was Robert
Sawyer of Craig's Court, Charing Cross. (ref. 65) The
other three plots, comprising Nos. 201–202
Piccadilly, Nos. 32–35 Jermyn Street and No. 1
Church Place, were redeveloped at the same time
by J. Lyons and Co. Ltd. from the designs of
W. J. Ancell of Staple Inn, Holborn. Sawyer
appears to have been largely responsible for the
Piccadilly and Church Place elevations, while
Ancell designed the Jermyn Street frontage. (ref. 66)
The lower portion of Messrs. Lyons' block was
opened on 10 October 1904 as the Popular Café. (ref. 66)
The lower floors of Lorden's block were divided
between a post office in Church Place and a shop
in Piccadilly. The upper floors of both buildings
seem to have been designed as a single unit numbered 199 Piccadilly and used as offices. (ref. 67)
The building was severely damaged by enemy
action during the war of 1939–45, particularly
those parts facing Church Place and Jermyn
Street. In 1956–7 the Jermyn Street portion of
the building was entirely rebuilt as an extension to
the adjoining premises of Messrs. Simpson.
The Piccadilly face is stone-fronted and comprises five storeys and a garret. The three topmost
storeys towards Piccadilly are uniformly designed,
each having seven wide windows heavily ornamented with classical detail, five of them with two
lights and two, flanking the three centre windows,
built out as shallow segmental oriels of three lights.
The return front, to Church Place, has a single
window flanked by a pair with two lights, and on
the angle, projecting over the ground storey, is a
five-storeyed tower with a cupola. A prominent
modillion cornice ties the composition together
at eaves level, and there is a carved bandcourse
marking the second floor. The windows of the
main front are so arranged as to counter the strong
horizontal emphasis of the composition, those in
the third storey having segmental pediments
almost touching the sills of the ones in the fourth
storey, while they in turn have entablatures
carrying small balustrades before the fifth-storey
windows. A dormer window, brought well forward and ornamented with a pedimented stone
front, surmounts each oriel. In the two lowest
storeys no attempt has been made at uniformity,
Nos. 198–200 having display windows with
marble surrounds in the ground storey, and four
pairs of segmental-headed windows with blocked
architraves in the second storey, while in Nos.
201–202 both storeys are filled by a great roundarched opening. The arch and the circular lights
flanking it in the second storey have lost their
moulded architraves, and the two pedimented
windows in the ground storey have been removed. (ref. 68)
No. 196 Piccadilly
Previous history of this site is described on page 54
On 24 April 1922 an agreement was completed
between the Westminster City Council (the
successor of the St. James's Vestry) and the London Joint City and Midland Bank, Ltd., for a
building lease of the site of the vestry hall. The
ground rent was £2600 per annum, with a year's
peppercorn rent during rebuilding. (ref. 69)
The bank's architect, Thomas B. Whinney, (ref. 70)
had by 12 May 1922 submitted a set of drawings
of the proposed new building, the cost of which
was not to be less than £25,000. (ref. 71) By the following August, however, the bank had called in Sir
Edwin Lutyens to collaborate with its own architect and another design, for the elevations of
which Lutyens was solely responsible, was submitted by the bank to the Westminster City
Council for approval. (ref. 72)
It was not until the estimates had been fully
considered by April 1923, that final permission
was given for the work on the new building to
begin; in January 1925 it was reported to be completed. (ref. 73) The builders were E. A. Roome and
Co. of Hackney. (ref. 74)
The Midland Bank (Plates 18b, 273b) is perhaps
the most delightful of Sir Edwin Lutyens's designs
in his self-styled 'Wrenaissance' manner, it being
a building not only charming in itself but perfectly
related to St. James's Church by its style, scale and
materials—a fine red brick dressed with Portland
stone. The building is a cube in form, some
forty-two feet each way, consisting of one storey
with a high base and a low attic, roofed with a low
pyramid of slates. Although the north front to
Piccadilly is more elaborate than those facing east
and south, all are properly related. The principal
storey of the north front is divided into three bays,
that in the middle containing a large sash window
raised high above a brick face and a plain stone
apron lettered MIDLAND BANK LIMITED. This
window is elegantly dressed with an eared architrave that rises from a moulded sill on blockbrackets, and is finished with a plain frieze and a
cornice resting on carved consoles. All but the
upper third of each side bay is filled with a rusticated arch of chamfer-jointed stonework, with
stepped voussoirs and a richly carved keystone
rising to the underside of a small square window,
set in a brick face between long-and-short quoins.
The two-leaf door to the bank is recessed in the
left-hand arch, below a plain stone lintel with a
carved keyblock, the arch tympanum containing
an oval light framed by a plain band and a wreath
above palm branches. This is repeated in the
right-hand arch above a brick face containing a
shallow niche. Below the main cornice are two
bands of stone, separated by a band of brickwork,
the upper stone band forming a frieze and the
lower one serving to link the heads of the stoneframed middle window in each front and the plain
keystones of the brick-framed side windows. The
attic stage is of brick with long-and-short stone
quoins and, below the cornice, a plain stone frieze
broken centrally by the carved keyblock of a small
square window. This is flanked by carved stone
pendants of fruits and flowers which are matched
by similar pendants, linked by festoons, centred
above the side bays.
The east front is bounded by long-and-short
quoins and begins with a high brick base, finished
with a stone band that forms a return to the imposts of the north-front arches. Above this band
is a brick face containing three widely spaced
windows which, though equally large, are
strongly contrasted by their treatment. The
middle window is framed by a stone architrave
resembling that of the corresponding window in
the north front, but having the addition of a
triangular pediment, whereas each side window is
plain with a flat arch of gauged brickwork and a
plain keystone. The three square windows in the
attic correspond with those below, the middle one
being dressed with a carved keyblock and flanking
pendants. The south front repeats the design of
the east, without the carved dressings to the attic's
middle window, and the roof terminates with a
small pedestal, ball and weather-vane.
The large and lofty banking hall is panelled
with walnut up to the window-sill level, and a
balustraded gallery extends across the wide recess
on the west side. The plastered walls above are
simply treated to set off the details of the ribbed
and compartmented ceiling, which is the only
internal feature designed by Lutyens.
Nos. 190–195 (consec.) Piccadilly: the Royal Institute of Painters in Water
Colours
Nos. 190–195 Piccadilly were rebuilt between
1881 and 1883 for the Royal Institute of Painters
in Water Colours, (ref. 75) which had been founded in
1831 as the New Society of Painters in Water
Colours. (fn. b) The annual exhibitions were held at
No. 16 Old Bond Street until 1834, at Exeter
Hall until 1837, and from then, until the erection of the Piccadilly premises, at No. 53 Pall
Mall. (ref. 76)
The new galleries with shops and a public hall
beneath were built from the designs of E. R. Robson (Plates 48b, 49). The builders were Messrs.
Holland and Hannen, and Messrs. Peto Brothers
of Pimlico. There were six shops on the ground
floor of the Piccadilly front, each with basement
and mezzanine. Behind these was the Prince's
Hall, a large room which was intended for public
functions. The premises of the Royal Institute
on the upper floor comprised three galleries, with
a handsome staircase leading up from the main
entrance in the centre of the Piccadilly front. The
eight portrait busts which decorate the main
façade were the work of Onslow Ford. The two
sculptured figures which originally surmounted
the main doorway were carved by Verheyden.
The other architectural carving on the façade was
executed by McCullock. The new building was
opened on 27 April 1883 by the Prince and
Princess of Wales. (ref. 77)
In about 1900 the Prince's Hall appears to have
been joined to the Prince's Hotel at Nos. 36–38
Jermyn Street, which had been built in c. 1898. (ref. 19)
In 1907–8 the proprietors of the hotel, who were
now the head-lessees of the gallery building, rearranged the Royal Institute's rooms. The former
central gallery and parts of the east gallery and
vestibule were thrown together to make a large
south gallery which could be used for social functions. The west gallery remained, and a new north
gallery was formed on part of the site of the former vestibule and staircase. A new staircase was
inserted in the north-east corner, and the entrance
in Piccadilly was moved three bays to the east. (ref. 76)
The façade was altered to suit these alterations.
Between 1911 and 1913 the present Nos. 39
and 40 Jermyn Street were built as a westward
extension to the Prince's Hotel (see page 274).
Between 1929 and 1933 the gallery building and
both sections of the hotel were extensively
altered, and Princes Arcade was constructed between Jermyn Street and Piccadilly. The hotel
was converted into offices and business premises. (ref. 78)
The galleries of the Royal Institute were
damaged by enemy action in 1940, and were reopened on 1 July 1948. (ref. 76) Three bays of the
ground-floor façade have now been extensively
altered by Pan American Airways, and the remainder of the lower parts of the building, with
Nos. 36–40 Jermyn Street, is occupied by shops,
restaurants and offices.
The building in its present state is no more than
a sad relic of Robson's original design, its ground
and second storeys, and indeed its whole proportions, having been ruthlessly sacrificed to commercial interests. A photograph of 1896 in the
possession of the National Buildings Record (Plate
49b) shows a three-storeyed stone façade arranged
in two stages, the two-storeyed upper stage being
twice the height of the lower and almost completely devoid of windows, expressing the exhibition galleries within. The ground storey was
divided into nine bays by pilasters supporting a
simple but well-proportioned entablature, and in
the middle and outer bays were three splendid
Baroque doorways, each having a swan-neck
pediment enclosed within a broken segmental
pediment. The pediment of the larger middle
doorway spread on to the second storey, and from
it rose a pedestal bearing a cartouche and two
draped female figures. Most of the upper stage
survives, but the removal of the original secondstorey windows, which formed a continuous line
across its foot, has given it a rather stunted look.
The narrow bay at each end is flanked by boldly
projecting pilasters, with partly fluted shafts and
Composite capitals, supporting projecting sections
of the crowning entablature. The wall face between these paired pilasters is decorated with a
Doric secondary order, the short pilaster shafts
being partly fluted, and the entablature frieze
having triglyphs above the pilasters and a decoration of festoons and paterae over each bay. The
three windows in the wide central bay are the
only ones in the third storey, for the three bays on
either side, and the one between the giant Composite pilasters, contain square panels enclosing
wreathed roundels with busts of celebrated watercolour painters, these being inscribed, from east to
west: Sandby, Cozens, Girtin, Turner, D. Cox,
De Wint, Barret and W. Hunt. The recessed
plain wall face between the secondary and crowning entablatures is decorated by the acroterial
ornaments centred over the Doric pilasters, and
the similar but larger ornaments in each end bay.
A panelled and balustraded pedestal-parapet surmounts the crowning entablature, which consists
of a moulded architrave, a frieze inscribed
ROYAL . INSTITUTE . OF . PAINTERS . IN . WATER .
COLOURS . FD_ 1831, and an enriched dentilled
cornice with lion-head stops along the cymatium.
No. 189 Piccadilly: the Yorker Public House
Formerly the Yorkshire Grey Public House
In 1761 Richard Mangald was granted a victualler's licence for the Yorkshire Grey public
house in Piccadilly, (ref. 79) and the ratebooks show that
in that year he became the occupant of the house
now numbered 189 Piccadilly.
The existing building appears to have been
erected in 1898; (ref. 80) the architect is not known.
Since 1955 the premises have been known as 'the
Yorker'. (ref. 19)
In 1896, shortly before its demolition, the
former Yorkshire Grey appeared as a fourstoreyed building closely resembling the one illustrated by Tallis, although the ground storey then
had a Victorian front. (ref. 81) The upper storeys had an
exposed brick front containing, in the second
storey, a three-light window with Doric pilasters
supporting an entablature, and, in each of the
third and fourth storeys, a pair of windows with
flat heads, the former having stucco architraves.
There was a stuccoed bandcourse at sill level in
the fourth storey, and a small top cornice of stucco
with a plain frieze below.
The Yorker is a narrow, four-storeyed building
with a pavilion roof containing a garret. Its
ground storey has been completely altered, but
the painted stucco front of the upper storeys,
though mutilated, is still recognizable. There are
three bays, the middle one being slightly recessed
and wider than the others, and centrally placed in
the roof is the ornate front of a dormer window.
Stringcourses mark each floor and sill level, and the
prominent modillioned main cornice is surmounted by a balustrade. The second storey contains four round-arched windows, the outer pair
being flanked by pilasters. A three-light mullioned-and-transomed window fills the third and
fourth storeys of the middle bay, and in each side
bay is a single-light window with a transom. The
dormer is also divided by mullions into three lights,
but the middle one is surmounted by a small
square light which is flanked by scrolls and finials
and crowned with a concave-sided pediment
decorated with finials.
No. 187 Piccadilly: Hatchard's
John Hatchard, the founder of Hatchard's bookshop, was born in 1768. He served his apprenticeship with 'Mr. Ginger', bookseller and publisher,
of Great College Street, Westminster, and from
1789 to 1797 he was shopman to Thomas Payne,
bookseller, of Mews Gate, Castle Street, St.
Martin's. (ref. 82)
In an autobiographical note which he later
made, John Hatchard records that 'I quitted the
service of Mr. Thomas Payne 30th of June,
1797, and commenced business for myself at
No. 173 Piccadilly, where, thank God, things
went on very well, till, my friends desiring me to
take a larger shop, I then did so, I think June
1801, at No. 190 in the same street. . .,' (ref. 83) The
ratebooks first record John Hatchard in 1798 as
the occupant of the house then numbered 173
Piccadilly. This house stood upon part of the site
which was later occupied by the Egyptian Hall
and adjacent buildings, and which is now occupied
by the present Nos. 166–173 Piccadilly.
This first shop was evidently small—its rateable value was £27—and the ratebooks show that
at midsummer 1801 John Hatchard removed to
the site which the business still occupies. The
house which stood there was then numbered
189–190 Piccadilly—possibly it consisted of two
small houses joined together—and its rateable
value was £75, the highest of all the houses in
Piccadilly between Duke Street and St. James's
Church. In 1820 the house was renumbered as
No. 187. (ref. 16)
(fn. c)
No. 173 Piccadilly was occupied after John
Hatchard's departure in 1801 by Benjamin
Hatchard, (ref. 16) boot and shoe maker, (ref. 85) who remained
there until 1810. The house was demolished
shortly afterwards to make way for the Egyptian
Hall, (ref. 16) and in 1811 Benjamin Hatchard was
carrying on his business at Millbank Street,
Westminster. (ref. 19)
John Hatchard has been described as an
Evangelical and a Tory, and both these attitudes
were reflected in the books which he sold. (ref. 86) After
his death in 1849 he was succeeded by his son
Thomas, who died in 1858. (ref. 87) The family connexion was continued until about 1880 by Henry
Hudson, a great-grandson of John Hatchard. (ref. 88)
The business was subsequently managed for many
years by A. L. Humphreys, (ref. 89) a famous bibliophile,
who published an account of the history of the
firm in 1893.
Hatchard's premises were rebuilt in 1909 from
the designs of Horace Cheston and J. Craddock
Perkin. The new building included suites of
offices on the upper storeys, and a photographer's
studio in the roof. The bookshop occupied the
basement, ground and first floors. (ref. 90) The present
shop-front dates from this rebuilding, and is
evidently a copy of the window shown in Tallis's
view of 1839. (ref. 91)
The society now known as the Royal Horticultural Society was formed at a meeting held in
one of the rooms over the shop on 7 March
1804; the event is commemorated by a plaque on
the present building.
Tallis shows Hatchard's premises as having
four storeys, each of the upper containing four
flat-arched windows grouped in pairs. The
shop-front was built out from the ground storey
and divided into five unequal bays by fluted
columns, the centre and outer bays containing
doorways. Above the deep fascia and cornice was
an iron railing forming a balcony to the second
storey.
The present building has a stone-faced front
of five storeys and a mansard with a glazed front.
Each upper storey has five windows, the centre
three grouped together and, in the third, fourth
and fifth storeys, recessed, so that they are flanked
by narrow, projecting bays. A Corinthian order
with four fluted columns embraces the third and
fourth storeys in the recessed centre, where the
third-storey windows have round-arched heads
dressed with keystones and pediments. Each end
bay is plain up to the fifth storey, but there the
window is round-arched and flanked by Doric
pilasters supporting a triangular pediment. The
shop-front, which is of wood, resembles the one
illustrated by Tallis, but has no doorway in its
eastern bay.
Nos. 181–184 (consec.) Piccadilly,
Nos. 22–27 (consec.) Duke Street and
Nos. 42–45 (consec.) Jermyn Street:
Fortnum and Mason
Charles Fortnum, the founder of the firm of
Fortnum and Mason, was a footman in the household of George III. In her journal Mrs. Papendiek, who was assistant keeper of the wardrobe to
Queen Charlotte, records that owing to ill health
Fortnum resigned from the royal service in the
winter of 1788–9 and that he 'now settled in
business as a grocer in Piccadilly, the success of
which undertaking is well known'. (ref. 92) In 1770 the
ratebooks first record Charles Fortnum as the
occupant of one of the houses which stood on part
of the site still occupied by the firm, and The London Directory for 1773 and subsequent years gives
'Charles Fortnum, grocer, Piccadilly'. It is
therefore evident that the grocery was probably
founded on part of its present site in 1770, and
certainly by 1773. Until 1788–9 Fortnum
appears to have divided his time between his
official duties and his own business. (fn. d)
In 1774 Charles Fortnum moved next door to
larger premises, which also stood on part of the
site still occupied by the firm. (ref. 16) In his will, made
in 1814 and proved on 7 April 1815, he described
himself as of Reading, esquire, and bequeathed all
his property to three of his children, Charles, (fn. e) Richard and Ann. (ref. 97)
After Charles Fortnum's death the business
appears to have expanded. In 1816 the firm
added to its accommodation by the acquisition of
the adjoining house to the east (ref. 16) which Charles
Fortnum had occupied from 1770 to 1774. In
1817 the firm appears in Kent's Directory as 'Fortnum and Mason, grocers and tea dealers' for the
first time, in place of 'Fortnum and Co.' as in
previous years. The new partner was probably
John Mason, grocer, who died in 1837. (ref. 95)
In 1834 the firm embarked upon a major rebuilding scheme. In that year the Governors of
Bethlem Hospital (who in 1830 had become the
owners of the freehold of the site occupied by the
business, see page 271) granted long leases to
Richard Fortnum and John Mason of the two
houses which the firm already occupied, and of that
adjoining on the east side. No lease for the adjoining house on the west side, which extended down
the east side of Duke Street, has been found, but it
and the three houses leased to Fortnum and Mason
were rebuilt as a large single block in 1834–5
(Plate 269a). (ref. 98) The new building contained a large
four-bay shop occupied by Fortnum and Mason
and flanked on either side by single-bay shops
which at first were in separate occupation. There
was a warehouse behind and a side entrance from
Duke Street. (ref. 99) Part of the upper floors were used
for residential purposes. (ref. 100) In 1844 Fortnum and
Mason took over the adjoining shop on the west
side and in 1909 that on the east. (ref. 16)
John Mason died in 1837. He bequeathed two
thousand pounds 'to my worthy friend Charles
Fortnum, now in Dean Street', and a number of
other small legacies; the residue, which he described as 'all the houses in Piccadilly, Duke Street
and in the yard, the Stock in trade, the Book
debts etc.', was left to his partner Richard
Fortnum. (ref. 95) It is not clear whether 'the yard'
refers to a yard behind the new building in
Piccadilly, or to Mason's Yard on the east side
of Duke Street, with which he may have been
connected.
In 1839 and 1840 the business was reconstituted, Frederick Keats (a nephew of Richard
Fortnum), George Scorer and John Oakley each
receiving a share of one-eighth of the profits, and
John Selot one-sixteenth; the remainder was
retained by Richard Fortnum who lived over the
shop with his unmarried sister Ann. By his will,
which was proved in 1846, Richard Fortnum left
a number of legacies of the total value of over
£50,000. He bequeathed his share in the business
to his nephew Frederick Keats, but Scorer and
Oakley were each to have the opportunity to purchase a further two-sixteenths share, and Selot a
further one-sixteenth, provided that they agreed to
renew the partnership until 1869. (ref. 101)
The foundations of Fortnum and Mason's
reputation as provision merchants were laid by
Richard Fortnum, and in the second half of the
nineteenth century the business was greatly enlarged. In the early years of the present century
the firm set out to cover a wider range of the
retail trade. More accommodation was soon
needed, and the present building, with frontages to
Jermyn Street and Duke Street as well as Piccadilly, was erected in 1926–8. The architects
were Messrs. Wimperis, Simpson and Guthrie
and the builders Foster and Dicksee. (ref. 102)
Fortnum's old building (Plate 269a) will be
remembered for its pleasant front of mildly
Baroque character, painted red with dressings and
ornamental details in cream. Interest was concentrated in the wide middle house, where the
shop-fronts and the mezzanine windows were
framed in a wide and lofty arcade of four bays,
with moulded archivolts rising from Ionic pilasters
having shouldered and down-tapering shafts. The
two-storeyed upper face was bounded with rusticated pilaster-strips and contained two widely
spaced tiers of segmental-headed windows. Each
of the four lower windows had a segmental ironrailed balcony, resting on a large winged cherub
head, and the tall opening was framed with an
eared architrave and a segmental pediment containing a cartouche. The upper windows were
more simply dressed, with moulded sills and eared
architraves broken by triple keystones. The cornice of the main entablature was supported by
paired brackets, and above was an attic storey
divided by rusticated pilasters into four bays, each
containing a round-arched window framed by an
architrave with imposts and keystone. The
pedestal-parapet was also divided into four bays,
the breaks being emphasized with ball-finials, and
the roof contained four prominent dormers,
elaborately dressed with pedimented frames echoing those of the second storey. The narrow
houses forming the wings were much plainer, the
segmental-arched windows having moulded sills
and plain keystones only. These wing houses
were equal in width, but the west house had only
one window in each storey whereas the east house
had two.
The present building (Plate 269b) is neo-Georgian in style, with uniformly designed
elevations of red brick dressed with Portland
stone, and a steep pantiled roof. The shop-fronts,
wood framed and surmounted by large fanlights
with richly carved spandrels in the 'Queen Anne's
Gate' manner, are ranged between plain stone piers
that support a simple Doric entablature. The brick
upper face, framed by the stonework of the longand-short quoins and the dentilled and modillioned
main cornice, contains four storeys of small sash
windows. The Piccadilly front has seven windows
in each storey, the Jermyn Street front has thirteen, and in Duke Street a central face with nine
windows is slightly recessed between wings, each
three windows wide, these last being linked to the
Piccadilly and Jermyn Street fronts by splayed
corners faced with stone, each one window wide.
Most of the windows have barred sashes in exposed
box-frames, set in plain openings with stone sills
and flat arches of gauged brick, some with plain
keystones, but monotony is avoided by the device
of uniting some of the second- and third-storey
windows by dressing them with elaborate stone
surrounds, the lower window having a cornicehood on consoles and the upper a frame of Ionic
columns supporting a triangular pediment. This
treatment emphasizes the second window from
each end in all three fronts, the middle window in
Duke Street and Jermyn Street, and those in the
splayed corners, all these windows being linked by
the cornice-stringcourse above the second storey.
The Piccadilly front, each end of the Jermyn
Street front, and the wings of the Duke Street
front are surmounted by a brick-faced attic storey
and a roof with one tier of dormers. Between
these attics, the roof slope is carried down
to the main cornice level, with an extra tier of
dormers.
Nos. 178–180 (consec.) Piccadilly and
No. 28 Duke Street
Between 1852 and 1854 G. A. Miller, the
tenant of No. 179 Piccadilly, rebuilt three old
houses, Nos. 179 and 180 Piccadilly and the
adjoining house in Duke Street, as a single block
of chambers with a shop on the ground floor for
his business as an oilman and wax chandler. (ref. 103) In
1857 Miller purchased the adjoining property at
No. 178 Piccadilly with the intention of incorporating it into his new building. At first he
planned only to reconstruct the façade and add an
additional storey, but in 1860 this scheme was
abandoned in favour of complete rebuilding, which
was carried out in that year. The façade of the
new range was designed as a continuation of the
earlier work, so that Nos. 178–180 now appear as
a uniform block. Miller appears to have dealt
directly with the Office of Woods and although he
mentioned his 'builders', there is no record of who
they were, or of who was responsible for the
design of the building. (ref. 104)
The firm of Miller and Sons remained here
until 1907–8. The building is now occupied by
the French National Railways (S.N.C.F.).
Built of yellow brick and dressed with painted
stucco or stone, this building has the pleasant but
rather anonymous character of so much neoclassical work of the 1850's. The Piccadilly front
has eight rectangular windows evenly spaced in
each of its four upper storeys, and the ground
storey is correspondingly divided into bays (except
at the altered west end) by Doric plain-shafted
pilasters, supporting a deep architrave and a frieze
broken by brackets supporting the far-projecting
cornice which forms a balcony to the second storey,
fronted with a meagre cast-iron railing. The
second storey is finished with a plain bandcourse
and its windows are dressed with moulded architraves, the third window from each end being
emphasized by the addition of a segmental pediment resting on consoles. The corresponding
windows in the third storey are similarly dressed
but have triangular pediments, linked by the
cornice-stringcourse, the other windows having
band-architraves and panelled aprons. The
fourth- and fifth-storey windows all have bandarchitraves, but the accents are repeated in the
fourth storey by the narrow frieze and cornice
above the third window from each end. The front
is finished with a plain frieze and a modillioned
cornice. The Duke Street front is composed of a
central face, three windows wide, projecting
slightly from flanking faces of two windows, but
the details are generally similar to those of the
Piccadilly front.
Nos. 174–176 (consec.) Piccadilly and Nos. 52–53 Jermyn Street: the
Piccadilly Arcade
The Piccadilly Arcade was built in 1909–10
from the designs of G. Thrale Jell of Waterloo
Place. The builders were Messrs. Leslie and Co.
of Kensington Square. (ref. 105) A ground-floor arcade
of twenty-eight shops was laid out between Piccadilly and Jermyn Street, while the upper floors
were designed as offices and chambers. (ref. 106) In 1915
part of the upper accommodation was converted
into the Felix Hotel. (ref. 107)
In April 1941 the Jermyn Street end of the
building was severely damaged by enemy action.
The property was gradually reinstated, work
being completed in 1957.
The Piccadilly front is a crowded composition,
carried out in Portland stone. The lofty ground
storey is simply treated, the masonry being reduced
to two Composite plain-shafted columns widely
spaced to frame the arcade entrance, and two
pilasters terminating the narrow side bays. The
cornice of the ground-storey entablature projects
on modillion-brackets to form an iron-railed balcony to the second storey. The upper face, four
storeys high, is divided into five bays by rusticated
piers overlaid by plain strip-pilasters. Canted bay
windows rise through three storeys in the three
middle bays, stopping below the projecting balcony
of the top storey, where the windows are recessed
behind Ionic screens in each bay. The narrow
bay at either end of the front is quite simply and
solidly treated, with a single window in each
storey, two having small iron-railed balconies
while the topmost is framed in an architrave
curved top and bottom. The crowning entablature
consists of a plain narrow frieze and a cornice with
dentils and modillions. There are two tiers of
dormers in the slated roof, and over each end bay
is a giant pedestal of stone, its panelled die containing a small window.
The White Horse Inn, Piccadilly
Demolished. Occupied the site of the Egyptian Hall,
Nos. 170–171 Piccadilly
The White Horse Inn and yard which stood on
this site are marked on Ogilby and Morgan's map
of 1681–2 and on Blome's map of 1689 (Plates
2, 3). The yard was some 130 feet in length
from east to west, and was approached from Piccadilly through a narrow entrance which (at least at
the end of the eighteenth century) was covered at
first-floor level by the adjoining houses. Rocque's
map of 1746 (Plate 5) also shows a narrow
passage leading into Jermyn Street, but Horwood's map of 1792–9 (Plate 6) shows that this
had been blocked up.
In 1699 the proprietor of the White Horse Inn,
which then had the highest rateable value of any
house on the south side of Piccadilly between the
Haymarket and St. James's Street, (ref. 16) was 'Mr. J.
Brown'. (ref. 108) In 1718 George I granted a reversionary lease commencing in 1740 to his Sergeant
Painter, Thomas Highmore. The premises were
then described as consisting of the White Horse
Inn and nine other houses fronting Piccadilly, two
houses on the north side of Jermyn Street, and 'a
back House' (presumably in the yard) which was
said to be occupied by Highmore. (ref. 109) Later
descriptions show that the whole plot had a frontage of 167 feet to Piccadilly. (ref. 110) In 1742 the
Crown lease was renewed to Samuel Rush, to
whom Highmore had assigned his interest; the
Surveyor General reported at this time that part of
the inn had been rebuilt, but that the other buildings, some of which were of timber construction,
were old and needed considerable repairs. (ref. 109)
In 1747 John Williams was 'Keeper of the
White Horse Inn in Piccadilly' (ref. 111) and he is known
to have received victuallers' licences for the inn
from 1743 to 1746. (ref. 112) After 1746 no licences or
recognizances for the White Horse Inn have been
discovered, but in a description of the premises
made at the renewal of the Crown lease in 1762,
James Mackay is given as the tenant of the inn. (ref. 113)
Kent's Directory for 1780, however, describes
Mackay as upholsterer, of 171 Piccadilly—the
site of the inn. (ref. 114) The description of the premises
made at the renewal of the lease in 1784 mentions
the White Horse yard, but not the inn, (ref. 115) which
had almost certainly ceased to exist.
By 1805 the Crown lease of Nos. 167–175
Piccadilly (now Nos. 166–173), with a total street
frontage of 167 feet, had come into the possession
of John Mackay, oilman. In that year he petitioned the Commissioners of Woods and Forests
for an extension of his lease in order that he might
rebuild part of the premises. The house formerly
occupied by the inn had been divided into two, one
of which was empty, and the stables and coachhouses in the yard were described as 'lately used as
a public Stable Yard but are now unoccupied'. In
his report on this petition the Surveyor General
stated that all the premises needed rebuilding, and
recommended that six dwelling-houses should be
erected in accordance with designs prepared
by Thomas Leverton and Thomas Chawner.
Mackay agreed to these conditions and in 1806 his
leasehold interest in the whole site was extended to
ninety-nine years. (ref. 116) Demolition of the existing
buildings appears to have begun in the same year, (ref. 16)
but there were several years' delay before the rebuilding could proceed, and in 1810 Mackay had
to make a fresh application to the Commissioners of
Woods and Forests; (ref. 117) ultimately the Egyptian
Hall was erected in the centre of the Piccadilly
frontage.
The White Horse Inn which stood on the site
of the present Nos. 170–171 Piccadilly had no
connexion with coaching inns or offices known as
the Old White Horse Cellar, the New White
Horse Cellar, Hatchett's, or the Gloucester Coffee
House, all of which were in that part of Piccadilly
which lies in the parish of Saint George, Hanover
Square, and will be described in a future volume
of the Survey of London.
The Egyptian Hall
Demolished. Occupied the site of Nos. 170–171 Piccadilly
In about the year 1800 William Bullock, the
naturalist, antiquarian and first proprietor of the
Egyptian Hall in Piccadilly, opened a museum
(which he called the Liverpool Museum) in Lord
Street, Liverpool. From 1804 until its removal to
London in 1809 the collection was housed in
Church Street, Liverpool. (ref. 118) Bullock, who described himself as jeweller and silversmith to the
Duke of Gloucester, (ref. 119) had begun his collection in
about 1795. (ref. 120) It included curiosities brought
back from the South Seas by Captain Cook, (ref. 121) and
arms and armour purchased in 1800 from the
former museum of Richard Greene in Lichfield.
In 1806 the collection was enlarged by purchases from the sale of the Leverian Museum in
London, (ref. 122) and by 1808 Bullock claimed to have
'upwards of Four Thousand . . . Natural &
Foreign Curiosities, Antiquities & Productions of
the Fine Arts'. (ref. 119) Besides the items already mentioned, the collection included miscellaneous curios
from many parts of the world, models and works
of art in various media, and an extensive display of
botanical and zoological specimens.
In 1809 William Bullock brought his museum
to London and established it at No. 22 Piccadilly,
on the north side of the street. (ref. 123) An aquatint
published in 1810 in Ackermann's Repository of
Arts shows the collection as it was at this time. (ref. 124)
Bullock was elected a Fellow of the Linnean
Society in November 1810, despite the opposition
of some of the Fellows who disliked the publicity
with which he always surrounded himself. (ref. 125)
The museum seems to have been a great success
in London, and by the end of 1810 Bullock was
making plans for the erection of a permanent
exhibition building on the south side of Piccadilly
opposite the end of Bond Street. The site was part
of the plot with a frontage of 167 feet which
had been granted by the Crown under two leases
in 1806 to John Mackay, oilman (see above).
Rebuilding appears to have started in 1807, but
work had stopped owing to 'the fraud and insolvency' of the builder. (ref. 117)
At this point Bullock applied to Mackay 'for a
part of the said Ground, now vacant, for erecting
thereon an extensive and substantial Building as a
Museum for public exhibition'. In November
1810 Mackay petitioned the Treasury for three
separate leases in place of the two which had been
granted to him in 1806. His plan was to build one
house and a warehouse on the eastern part of the
ground, and three houses on the western part, with
the proposed museum building in the centre. This
latter was to consist of two houses and between
them there was 'to be an Entrance to an extensive
and substantial Building, of one storey in height,
to be erected behind the same, and also behind the
three Houses on the Western parcel', for use as a
museum. The centre block was to have 'a front
elevation in the Egyptian manner, and ornamented
with Egyptian friezes'. (ref. 117) A plan and elevation of
the buildings proposed for the whole site accompanied Mackay's petition (Plates 44b, 45a).
Mackay's proposals were approved, and in
March 1812 he was granted a new Crown lease of
the L-shaped central portion of the site. By this
time the building had probably been completed. (ref. 126)
Mackay's architect was 'Mr. Cockerell' (ref. 117) (i.e.,
probably S. P. Cockerell), who may have been
responsible for the design of the houses on either
side of the Egyptian Hall. Bullock's architect for
the latter was Peter Frederick Robinson, (ref. 127) a versatile artist who had published designs in a variety
of medieval and sixteenth-century styles. He had
been employed under William Porden at the
Brighton Pavilion in 1801–2, and later in his
career he was responsible for the design of the
well-known Swiss Cottage tavern at St. John's
Wood. (ref. 128) The façade of the building was ornamented with two large Coade stone statues of Isis
and Osiris by Sebastian Gahagan (ref. 129) (fl. 1800–
1835). Building work probably began early in
1811, (ref. 117) and the museum appears to have been
opened to the public in April or May of the
following year. (ref. 130)
The new building was variously known as the
London Museum, the Egyptian Hall or Museum,
or Bullock's Museum. The two proposed houses
on either side of the entrance to the museum were
replaced by shops on the ground floor and an
exhibition gallery on the first floor. One of the
shops was occupied by a bookseller, (ref. 131) and the
other was taken as an apothecary's shop under
the name of the Medical Hall, by Richard
Reece, the popular physician and herbalist, who
attended Joanna Southcott during her final illness. (ref. 132)
According to the plan of 1810 (Plate 44b) there
were two large exhibition galleries in the back
part of the building. The first of these, immediately behind the staircase vestibule, must have
been the 'great' apartment or room. (ref. 133) Somewhere beyond this, presumably in the wing which
lay to the west of the main block, was the Pantherion, a special exhibition 'intended to display the
whole of the known Quadrupeds, in a manner
that will convey a more perfect idea of their haunts
and mode of life'. It was reached by way of a
basaltic cavern modelled on the 'Giants Causeway,
or Fingall's Cave, in the Isle of Staffa'. The setting was an 'Indian hut, situated in a Tropical
Forest', in which the animals were arranged
against appropriate botanical backgrounds. (ref. 134)
The arms and armour were exhibited in a room
(perhaps on the first floor overlooking Piccadilly)
which had been fitted up to resemble a medieval
hall. The rest of the exhibits must have been housed
in the 'great apartment'. In 1812 Bullock claimed
that his entire collection amounted to about fifteen
thousand exhibits, and that its acquisition had cost
him £30,000. (ref. 135)
The museum also offered special exhibits, of
which the most famous was Napoleon's field
carriage, shown in 1815–16. It had been captured after the Battle of Waterloo and subsequently brought to England together with all its
lavish fittings. (ref. 136) The carriage was later sold,
and after passing through the hands of several
owners it was acquired for Madame Tussaud's
exhibition in 1842. (ref. 137) Here it held an important place until its destruction by fire in
1925. (ref. 138)
In 1815 Bullock fitted up a 'Roman Gallery'
for the display of a collection of classical art which
he had made during a trip to Italy. He also intended to use the gallery, and an adjoining room,
for exhibits which were to be offered for sale on a
commission basis. These two rooms were on the
ground floor, and may perhaps have replaced the
Pantherion. The chief attraction seems to have
been Le Thiere's enormous painting of the
'Judgement of Brutus', which was the first of a
series of such large paintings to be shown at the
Egyptian Hall. (ref. 139)
In 1819 Bullock converted the Egyptian Hall
from a museum into a suite of exhibition and sale
rooms, (ref. 133) and his collections (which he had previously unsuccessfully offered to the government
for £50,000) were put up for sale by auction in
the spring of that year. (ref. 140) Most of the ethnographical exhibits were acquired by the Berlin
Museum; other collections were purchased by the
University of Edinburgh. The arms and armour
were acquired by Sir Samuel Meyrick, and later
passed into the Spitzer Collection in Paris. (ref. 141) The
'great room' was now redesigned in the Egyptian
style by J. B. Papworth (Plate 45b), who also
seems to have been responsible for the design of
a classical room, (ref. 142) perhaps the 'Roman Gallery'
of 1815.
Exhibitions were still held at the Egyptian Hall
after 1819. In 1820 Géricault's 'Raft of the
Medusa' was shown, (ref. 143) and in the same year Benjamin Haydon hired one of the galleries to display
his huge canvas of 'Christ's Entry into Jerusalem'.
Haydon returned to the Egyptian Hall for several
other exhibitions, the last occasion being shortly
before his death in 1846. (ref. 17)
In 1821 the Egyptian Hall provided an appropriate setting for a model of a tomb found near
Thebes in 1817 by the explorer Giovanni Belzoni. (ref. 144) In the following year visitors could see a
herd of reindeer with their harness and sledges.
They were accompanied by a family of Laplanders who had brought their huts and furniture
with them. (ref. 145) An engraving from a drawing by
Thomas Rowlandson records this exhibition. (ref. 146)
At the end of 1822 William Bullock left England for a visit to Mexico. In 1824 he published
an account of the journey, (ref. 147) and put the objects
which he had brought back on display at the
Egyptian Hall. In 1825 he exhibited a set of
tapestries which had been formerly in the royal
collection and had been woven from the Raphael
cartoons. (ref. 148)
Shortly after this Bullock seems to have sold
his lease of the Egyptian Hall to the bookseller
George Lackington. (ref. 149) By 1827 he was again in
Mexico, returning by way of the United States
during the course of that year. (ref. 150) He is said to
have spent much of the next twelve years in Central or South America, and to have returned to
London in 1840 with a collection of paintings
which he planned to restore. Nothing more
appears to be known of him from this date. (ref. 151)
After the sale of 1819 Bullock seems to have
included exhibitions of freaks and curiosities
among the attractions of the Egyptian Hall. His
successors appear to have continued this policy to
an increasing extent, although there were also art
exhibitions and other attractions of a more conventional kind. In 1822 between three and four
hundred people a day came to see a mermaid which
had been manufactured in Japan from the head
and shoulders of a monkey and the body of a fish.
Later exhibits included two Eskimaux, an artificial chicken hatchery, the Burmese Imperial
state carriage, a pair of Siamese twins, a live cobra
and various monkeys, prehistoric skeletons,
Aubusson carpets, Ojibbeway Indians, South
African Bushmen, and a speaking automaton.
Perhaps the greatest single attraction was the
American dwarf, 'General' Tom Thumb. (ref. 152) In
1831 Lackington turned part of the Hall into a
bazaar. (ref. 153)
The galleries of the Egyptian Hall were also
used for the display of panoramic models and
views. The model of the Battle of Waterloo
which is now in the Royal United Service
Institution was shown there in 1838 and again in
1845; (ref. 154) in 1848 Banvard's moving panorama of
the Mississippi River was exhibited. (ref. 155) Between
1852 and 1860 Albert Smith used a first-floor
room of the hall as a theatre for his lectures and
dioramas. (ref. 156)
In 1850 Lord Dudley established his collection
of pictures at the Egyptian Hall, (ref. 155) probably in
the western wing at the rear of the main building. (ref. 157) Exhibitions of water-colours and drawings
were regularly held there, the room being known
as the Dudley Gallery. (ref. 158)
The last lessee of the Egyptian Hall was J. M.
Maskelyne, who seems to have come there in the
1870's. He used the first-floor room at the front
as an auditorium for his 'magical entertainments'. (ref. 159)
The building underwent some alteration during
the course of its history. Perhaps the most extensive change was the subdivision of Papworth's
great Egyptian gallery into two floors, with a
galleried room on the first floor. (ref. 157) The date of
this alteration is not known, but it was probably
before 1853, (ref. 160) and certainly before 1879. (ref. 161)
There were further unspecified alterations in
1884, when the architect was James George
Buckle. (ref. 162)
At the expiry of the lease in 1905 the Egyptian
Hall and the houses and shops on either side from
No. 166 to No. 173 Piccadilly were demolished.
The whole site, which corresponded with that
first leased to Mackay in 1806, was redeveloped
shortly afterwards as Egyptian House.
Architectural description
P. F. Robinson was probably the first English
architect to design a wholly 'Egyptian' building,
drawing much of his inspiration, no doubt, from
such scholarly works as Jomard's Description de
l'Egypt, then in course of publication. His
Egyptian Hall was an extraordinary exotic among
the prosaic brick house-fronts of Piccadilly, looking far more out of place than Foulston's later
Egyptian library at Devonport, which was companioned by a Greek Doric town hall, a tall Doric
column, and a Hindoo chapel.
Robinson's front (Plate 44a) must have had the
effect of a design conceived in three dimensions
but telescoped on to a single plane, with its three
tall and narrow pylons, their side-taper exaggerated to give the effect of a battered face, rising in
front of an immense broad pylon, this being the
actual building face. A coved cornice cut across
the three pylons to form a ground storey and a
lofty upper stage. The lower part of each side
pylon contained a window with a stepped head,
and in the central pylon, which overlaid its neighbours, was the entrance, flanked by columns with
bulbous shafts and lotus-bud capitals. The upper
part of the central pylon was overlaid by the flat
architrave framing a deep recess, containing a
window flanked by the Coade stone statues of Isis
and Osiris, which stood on an inscribed tablet and
supported the architrave-head.<The statues are now in the Museum of London.> This was broken
and raised in the middle, where it was finished
with a coved cornice surmounted by outwardfacing sphinxes and a tablet bearing a large scarab,
this tablet breaking into the coved cornice of the
pylon. Each side pylon was lower than the central
one and less elaborately treated, with a flat architrave framing a recessed window, finished like the
pylon itself with a coved cornice decorated with a
winged solar-disk. Above the central pylon was
an oblong tablet inscribed MUSEUM, surmounted by
a tapered block which penetrated the crowning
cornice, a deep cove decorated with hieroglyph
panels and lotus flowers between vertical reeding.
Egyptian glazing being unknown, Robinson filled
his windows with a pattern of large and small
octagons linked by oblongs.
In his, presumably, original design (Plate 45a),
Robinson set the three pylons against a plain
screen wall, with the oblong and tapering tablets
above the central pylon breaking the parapet line.
A standing deity (? Amon) was to be placed in
front of this feature, and a crocodile over each side
pylon.
Some regard for archaeological truth may have
controlled Robinson's fancy in the external design,
but not Papworth's in the interior, if the evidence
of Ackermann's engraving (Plate 45b) is to be
believed. This shows the 'great room' as a large
and lofty hall of conventional form, with a narrow
gallery against the walls, its front supported by
single and paired columns. The flat ceiling was
surrounded by a cove and divided by ribs into three
compartments, oblongs flanking a square out of
which rose a circular lantern-light. Egyptian
details, however, were applied in a nonsensical
way. The small columns supporting the gallery
were raised on tapered pedestals and had bulbous
shafts, banded with lotus-ornament and hieroglyphs, with Hathor-heads projecting below the
lotus capitals. The gallery, which cut across the
monumental doorways in each end wall, had a
railing formed of serpents holding chains, and in
the lantern-light clerestory were glazed panels set
in the outline of birds and papyrus-buds, between
Osiris pillars and below a ceiling decorated with
the signs of the Zodiac. The whole effect must
have anticipated, in a startling way, the foyers
of several 'Egyptian' cinemas built during the
1920's.
Nos. 166–173 Piccadilly
This building was erected shortly after the
demolition of the Egyptian Hall and adjacent
buildings in 1905. The architect was William
Woodward. (ref. 163)
Apart from a single doorway, the ground storey
of Egyptian House is filled with modern shopfronts, and such interest as the front has lies in the
five-storeyed upper face. This is of stone, the
composition being divided into a heavily fenestrated centre flanked by wings, each having three
bay windows projecting from the third and fourth
storeys with three-light windows above and below.
The second and third storeys of the centre, each
with ten windows, form a base for an Ionic order
dividing the third and fourth storeys into five bays,
with three-light windows placed between the
three-quarter columns. An entablature with a
plain frieze and modillioned cornice spans the
front at fifth-floor level, and the attic above contains eleven pairs of windows, spaced to correspond
with the bays below. The paired windows in the
centre are divided by enriched panelled pilasters,
supporting a forward break in the top cornice.
The roof contains eleven pedimented dormers,
also spaced to correspond with the windows in the
attic.<The chinoiserie shopfront at No. 171 was inserted in 1935 for Jackson's the grocers and tea suppliers.>
Nos. 162–165 (consec.) Piccadilly and
No. 39 St. James's Street
The Norwich Union building at Nos. 162–
165 (consec.) Piccadilly and 39 St. James's Street
was erected in 1907–9. The architects were
Messrs. Ernest Runtz and Ford of Walbrook,
and the builders Messrs. Patman and Fotheringham of Theobalds Road. (ref. 164) The building was to
house the West End branch of the Norwich
Union Life Insurance Society, but it was also
designed to provide one or more sets of business
premises on the ground floor and the seven upper
floors were to be let as office or club accommodation.
Messrs. Runtz and Ford, who were associated
with Norman Shaw over the Gaiety Theatre,
seem to have produced in this building a design
which completely travesties the late Baroque manner of that fine architect. The Piccadilly front
has a wide central face slightly recessed between
narrow, partly rusticated wings, and this arrangement is repeated towards St. James's Street where,
however, there is only one wing and a portion of
the centre. The angle of the building is splayed
and the whole composition is divided into two
lofty stages, the lower containing two storeys and
the upper three. In addition there is an attic, and
two tiers of dormers in the steeply pitched roof.
The lower stage of the central face is filled with a
vast metal-framed window of three bays, an unsubstantial support for the upper stage which is
monumentally treated with an Ionic order of six
three-quarter columns rising through the third
and fourth storeys. This arrangement is echoed in
the fifth storey by Doric pilasters, and in the
attic by giant scroll-consoles. Each third-storey
window has a segmental pediment broken by a
keystone, and the oval windows in the fifth storey
are adorned with festoons. A great round-arched
opening forms the lower stage of each wing, and
the main feature of the second stage is a three-light
window in the third storey, dressed with Ionic
columns and, above the middle light, a segmental
pediment surmounted by cherubs and a cartouche.
Another large arch frames a lunette window in the
attic stage, rising from the main entablature which
has a bold modillioned cornice. From the angle
of the building projects a three-storey oriel window, its domed roof forming a pedestal for a large
metal group—Justice with a man and woman
crouching at her feet, perhaps symbolizing Foresight and Prudence.