CHAPTER XI - The Alexander Estate
The subject of this chapter is a district of some twenty
acres west of Gloucester Road, bisected by the Cromwell
Road (fig. 68). Today it is covered with large houses raised
mainly between 1870 and 1883, though sections have
undergone major post-war rebuilding, most conspicuously
with hotels.
This land belonged historically to the Alexander estate
in Kensington, the name being taken from the family
which owned it when it was first developed for building.
The origins and descent of this estate are traced in volume
XXXVIII of the Survey of London. (ref. 1) It was divided into
several separate geographical entities. One such consisted
of the area described in this chapter; another was the
neighbouring district east of Gloucester Road and north
of Cromwell Road, now covered by Queen's Gate
Gardens. The development of Queen's Gate Gardens and
its environs (c. 1857–75) is discussed in volume XXXVIII of
the Survey, while the history of the other large holding
owned by the Alexanders, their Brompton estate around
Alexander Square and Thurloe Square, is given in volume
XLI of the series. (ref. 2)
Anciently, the portion of the land described in this
chapter which lies south of Cromwell Road was part of
Daniel's Field. By 1773, when Harris Thurloe Brace was
its freeholder, it had been divided into four; Courtfield
Road and Ashburn Place represent the lines of this division. The whole was in possession of Samuel Hutchins
of Brompton, nurseryman, scion of a prosperous family
of farmers and market-gardeners in late-eighteenth- and
early-nineteenth-century Kensington. (ref. 3) By 1843 this
southern section was in the hands of William Attwood,
a large-scale market-gardener. To the north of Cromwell
Road (then no more than a footpath) a four-acre field called
The Butts also belonged to the estate. This in 1843 was
tenanted by another market-gardener, William
Rubergall. (ref. 4)
Before Development, 1857–70
All this land remained in horticultural use until the 1860s.
Meanwhile Henry Browne Alexander, the estate's free-holder from 1831 until his death in 1885, had together with
neighbouring landowners begun from 1857 to develop his
adjacent property to the east between Gloucester Road and
Queen's Gate with high-class houses. Doubtless he
intended to do the same in due course with the fields west
of Gloucester Road. But in 1863–4 a complication arose
in the shape of the plan to build the Metropolitan and
District Railways through two separate portions of his
estate. Under the terms of the relevant Acts, Alexander
suffered more than other freeholders in South Kensington,
as the lines hacked off a sizeable piece of his Brompton
estate near Thurloe Square for the building of South Kensington Station, and reduced his holdings here by cutting
diagonally through a corner of the land south of the future
Cromwell Road and requiring a site for the next intended
stop on the line, Gloucester Road Station. Against these
plans Alexander and his agents remonstrated in vain. The
necessary land was duly purchased under compulsion, and
Gloucester Road Station opened on 1 October 1868 (pages
328–9). (ref. 5)
Though the railway may have delayed residential
development on Alexander's land here, it offered compensating advantages of access. Its promotion brought Alexander into collaboration with the neighbouring land-owners, Lord Kensington and Robert Gunter, in a scheme
of 1866 to extend Cromwell Road westwards from Gloucester Road so as to serve as an artery for all three estates. (ref. 6)
This joint initiative appears to have been followed by co-operation between Alexander, Gunter and their representatives. As in the Queen's Gate district, therefore, the
character of development hereabouts was by no means
clearly defined by property boundaries; many builders
working on the Alexander estate may be found working
simultaneously on adjacent estates.
On the land untouched by the railway north of Cromwell Road, Alexander agreed in 1864 to provide the site
for a new church to serve Queen's Gate Gardens and its
district. This was St. Stephen's, Gloucester Road (Plate
141), built in 1866–7 to designs by Joseph Peacock and
described on pages 384–7.
By 1868, therefore, a railway, good main roads, and a
church already existed, offering a sound infrastructure for
fashionable Victorian speculative development.
The Layout and Character of the Estate
Development proceeded in earnest from 1870, the year in
which the Metropolitan Railway Company surrendered
their unused land to Alexander under the terms of their
purchase. (ref. 7) Despite the survival of some of the estate
papers, notably a complete series of building agreements,
the policies and methods of the freeholder and his agents
have largely to be surmised.
H. B. Alexander by 1870 was very experienced in questions of estate development. But he was approaching the
age of seventy, lived in Barnes away from his Kensington
properties, and was perhaps not intimately interested in
the progress of building. The tenor of development here
suggests that he was content to go on largely with the tried
and trusted methods already used in the Queen's Gate
Gardens area. In the mid-Victorian period it was common
to allow experienced builders of high-class speculative
housing a fair degree of freedom, extending to matters of
elevation and sometimes perhaps even to aspects of estate
layout. As far as can be discerned, the layout here into
streets and plots was the work of George Pownall, a safe
and reputable surveyor. Well versed in estate development
in South Kensington since the early 1850s, Pownall had
been regularly employed by Alexander in connection with
Queen's Gate Gardens. He drew up the building agreements on Alexander's behalf and probably supervised the
progress of development, but nowhere is his hand
obtrusive. By 1880 he had been superseded by another
well-established architect-surveyor, Michael P. Manning,
of Manning and Simpson. (ref. 8)

Figure 68:
The Alexander estate west of Gloucester Road. Based on the Ordnance Survey of 1894–6. The houses in Harrington
Gardens shown stippled are described in Chapter XII
The terms and length of leasing seem to have been
orthodox for a mid-Victorian residential estate of high
standing. One distinction between this part of Alexander's
holdings and others previously developed lay in the size
of builders' ‘takes’. When the Queen's Gate Gardens area
was laid out, builders had taken large plots of land, but
west of Gloucester Road the property was divided into
smaller pieces among a greater variety of builders. In the
case of the two blocks between Courtfield Road and Harrington Gardens, several different undertakers were
involved after a single building firm (Aldin and Sons) had
agreed to develop almost the whole but had failed to do
so.
The layout (fig. 68) was generous in its provision of
communal gardens, four altogether being provided, one
north and three south of Cromwell Road. In two places,
at Nos. 1–23 (odd) Ashburn Place and Nos. 15A–47 (odd)
Courtfield Road, these gardens led to a change from
orthodox house-planning, whereby the principal fronts
were turned towards them and the back extensions turned,
somewhat unsatisfactorily, to the streets (Plate 72a, 72b).
Private gardens were practically non-existent, as on
neighbouring developments of similar date. Approximately one stable was built for every two houses, the stabling with the exception of Astwood Mews cleaving to the
less eligible districts close to the railway and the Gloucester Road frontage. There were a few shops in Gloucester
Road next to the station, but no pubs; the prime site at
the south-west corner of Gloucester Road and Cromwell
Road was symbolically occupied by an estate agent's office.
Gloucester Road could also offer Bailey's Hotel and St.
Stephen's Church, for those in need of a physical or
spiritual haven.
The development coincided in date with the gradual
demise of the long-serving classical Victorian house-front,
already debased by 1870. It is instructive to see this collapse, and the uncertainty which ensued, reflected in the
architecture of the estate, more especially through the
stipulations of the building agreements. The first agreements drawn up by Pownall called for fronts of white
Ipswich, Suffolk, gault or Beart's patent bricks, the characteristic facings of the high-class Italianate houses of
Queen's Gate Gardens. The example of that development
was explicitly followed in all the housing built up to 1875. (ref. 9)
In that year a change of policy appears in the building
agreement for Bailey's Hotel, which was to be built of red
brick with Bath stone dressings. (ref. 10) Thereafter the alternatives of white or red brick were often, but not invariably,
offered. (ref. 11) Meanwhile the architects and the builders themselves had begun to vary their style of front within what
was allowed by the Estate. J. T. Wimperis tricked out the
conventional format with touches of Gothicism and
Frenchness at Nos. 118–126 (even) Gloucester Road of
1872–3 and, it seems, at Nos. 104–112 (even) Cromwell
Road of 1875–6 (Plate 71c, 71d), while Walter Graves adopted a more frankly Gothic formula for J. R. and W. H.
Roberts at the demolished Nos. 97–109 (odd) Cromwell
Road (Plate 71b). An overtly ‘Queen Anne’ style of architecture arrived only in 1876–8, with Nos. 2–14 (even) Ashburn Place, also built by the Robertses. This did not
immediately displace previous styles, and at the east end
of Harrington Gardens a confused or half-hearted version
of French domestic architecture trickled on into the 1880s.
Harrington Gardens, however, also boasts the happiest
and liveliest of all South Kensington's ventures into
‘Queen Anne’, if that is the right epithet for the flamboyant
style of Ernest George and Peto's houses here, started in
1880. These are of sufficient note to be considered apart
in the chapter that follows.
North of Cromwell Road
Development began first in the compact part of the estate
north of Cromwell Road. Houses were built here on the
west side of Gloucester Road, the north side of Cromwell
Road, the east side of Grenville Place, and on both sides
of an entirely new street, Southwell Gardens, formed in
1871–2. The principal undertakers here were the builder
John Wilkins of Westmoreland Street, Pimlico, and the
architect-surveyor Thomas Cundy III, who had previously been working together in Cornwall Gardens
immediately to the north. Cundy was the surveyor for the
Cornwall Gardens estate and from 1871 was a resident
there (pages 151–2); he had also been involved in the
development of Stanhope Gardens nearby. Conceivably
Alexander and Pownall delegated large responsibilities to
the reliable Cundy for laying out this whole quadrilateral,
which included a communal garden to the south of St.
Stephen's Church. Less is known of Wilkins. In 1881 he
described himself as a Taunton-born widower aged fifty-seven. He was then living with his younger brother William (also a builder) in one of the houses he built on the
estate, the present No. 5 Ashburn Gardens. (ref. 12) He died in
November 1893 (worth a comfortable £38,495) at another
of his houses, No. 114 Cromwell Road. (ref. 13)
No. 114 Gloucester Road
The first house built on the estate was to the south of St.
Stephen's Church, No. 114 (formerly No. 74) Gloucester
Road, erected for George Berkley, a civil engineer, by
Higgs and Hill to the design of the architect H. E. Harwood. Tenders were sought in July 1870, Higgs's being
for £4,484, and a ninety-year lease from 1870 was granted
in August 1872. (ref. 14) It is a large house of slightly asymmetrical villa form with a stucco front on three storeys. Berkley
also took land for building a stable in Lenthall Mews on
the north flank of Gloucester Road Station in October
1872. (ref. 15) From 1875 Edward James Reed, naval engineer
and M.P., lived here in succession to Berkley. (ref. 16)
Southwell Gardens, Nos. 104–110 (even)
Gloucester Road, Nos. 10–16 (consec.)
Grenville Place and No. 114 Cromwell Road
The church and the adjoining house provided the focus
for the first speculative development on the estate. By an
agreement of October 1871, John Wilkins took the whole
of the north side of a new road to be formed immediately
to the north of the church, with plots backing on to the
estate boundary with the already existing Cornwall Mews
South. (ref. 17) This ‘take’ logically extended Wilkins's area of
development on the Broadwood estate in Cornwall
Gardens southwards on to Alexander's land. A terrace of
eleven houses was to front the new road, soon to be named
Southwell Gardens. A further four houses, now Nos. 104–110 (even) Gloucester Road but at first Nos. 20–17 Southwell Gardens, fronted Gloucester Road. All are in an
exceedingly dry style of white brick with sober stucco
dressings, including a dentil cornice between the fourth
and fifth floors (Plate 70b). A minimal accentuation is
given to the three middle and two end houses with projecting quoined fronts and pediments over the central
windows on the first floor.
These houses were built in 1871–3. The first leased were
Nos. 3 and 4 Southwell Gardens, taken from Alexander
in May 1872 by two ironmasters, William Randolph Innes
Hopkins and James Innes Hopkins respectively. (ref. 18) Nos. 1
and 2 were assigned by Wilkins to the architect Thomas
Cundy III. (ref. 19) It is possible therefore that Cundy designed
the whole ensemble. Leases of Nos. 5–10 Southwell
Gardens and of Nos. 104–110 (even) Gloucester Road
were granted directly to Wilkins. No. 110 is a substantial
corner house with a forty-eight-foot frontage to Gloucester
Road (Plate 70b).
The south side of Southwell Gardens was undertaken
by Wilkins in 1873–4, followed quickly by the east side
of Grenville (at first Greenville) Place, the road formed
at this point along the western boundary of Alexander's
property in lieu of the previous Attwood's Lane. (ref. 20) Since
the Metropolitan Board of Works thought this street too
narrow for five-storey houses in relation to the
Metropolitan Railway Company's land opposite, where
building was proceeding at the same time (page 340), these
houses were limited to four main storeys above ground.
In Southwell Gardens, Wilkins arranged five houses in two
blocks, Nos. 12–14 and the double-fronted Nos. 15–16,
with fronts not unlike those on the north side of the street.
In Grenville Place, the similar Nos. 10–16 (consec.) followed on in 1874–5 together with the corner house, now
No. 114 Cromwell Road (Plate 70a, 70c). (ref. 21)
To judge from the status of its early inhabitants, Wilkins
probably did well from the houses of Southwell Gardens.
Two Members of Parliament lived there in the 1870s:
James Maden Holt at No. 11 and the more colourful
Edward Jenkins, ‘advanced Liberal’ and champion of the
‘coolie’, at No. 20 (now No. 104 Gloucester Road). (ref. 16) In
the 1881 census, half the heads of households were in the
legal profession. They included F. W. Maitland at No. 19
(now No. 106 Gloucester Road); then a bachelor of thirty,
he was shortly to abandon the practice of the law in favour
of legal history. (ref. 22) At No. 8 from 1873 to 1876 lived Leslie
Stephen, the essayist and philosopher, with his first wife
Harriet, W. M. Thackeray's daughter. He and Maitland
became close friends, the latter not only writing Stephen's
life, but becoming secretary in 1881 of the Sunday
Tramps, the pedestrian society organized by him. (ref. 23)
Nos. 90–112 Cromwell Road
Thomas Cundy III was also involved in developing seven
houses on the north side of Cromwell Road between
Grenville Place and Gloucester Road. By agreements of
July 1873 and June 1874, Cundy took the sites of Nos. 90–102 (even) Cromwell Road, together with seven plots for
stabling to the south in Ashburn Mews, abutting on the
south flank of Gloucester Road Station. (ref. 24) These houses
also were to have the use of the future ornamental garden
to be formed at the rear of St. Stephen's Church. Cundy's
houses here are of white brick (Ipswich bricks are suggested in the agreement of 1873) with stucco dressings on
five floors. Nos. 92–102 have canted bays at the front to
second-floor height, while No. 90, the corner house with
Gloucester Road, has a canted bay to full height on the
return front. No. 102 is larger, with five bays. These
houses (Plate 70c) are similar to those in Southwell
Gardens, and it is probable that John Wilkins built them.
Westwards, the five houses at Nos. 104–112 (even)
Cromwell Road were built in 1875–6 under an agreement
with two surgeons, Cundy's neighbour James Sharp of
No. 84 Cornwall Gardens, and Thomas Lawrence Read
of Petersham Terrace, Gloucester Road. They too took
a plot for four stables in Ashburn Mews. (ref. 25) The houses
which they erected are among the most individual on the
estate, exhibiting a pot-pourri of eclectic motifs given a
French savour by crowning mansard pavilion roofs with
oeil-de-boeuf windows over Nos. 104 and 108 (Plates 70c,
70d, fig. 69). The window-heads are filled with fish-scale
ornament beneath relieving arches; similar decoration
occurs on the porches. Some of these houses have been
badly treated. It is likely that their architect was J. T.
Wimperis, a close colleague of Cundy's and the designer
of Nos. 118–126 (even) Gloucester Road nearby. In
recommending Wimperis for a Fellowship of the R.I.B.A.
in 1877, Cundy mentioned among his works ‘Residential
Houses of an important class in Cromwell Road’. (ref. 26) The
builders were Cooke and Green of Blackfriars. (ref. 27) On receiving his leases of Nos. 104 and 106 in 1876, Sharp mortgaged them to Charles Dickens of Gadshill, Kent, the son
of the novelist. (ref. 28)
Between Cromwell Road and
Courtfield Road
The section of the Alexander estate between Cromwell
Road and Courtfield Road today presents a broken-up and
straggling appearance. West of Ashburn Place this is due
to the intrusion of the enormous Forum Hotel, while the
quadrilateral between Ashburn Place and Gloucester Road
has always been difficult for building because of the diagonal line of the railway.
Next to Gloucester Road, the shape of development had
evidently been determined by 1871, but for most of this
land a layout was finalized by George Pownall only late
in 1873. (ref. 29) Under this arrangement, two streets were
formed running approximately south from Cromwell
Road. One continued the line of Attwood's Lane on which
Grenville Place was aligned and ran through to the Gunter
estate to the south; at first this was called Grenville or
Greenville Place, like the roadway north of Cromwell
Road, but it quickly assumed its present name of Ashburn
Place. Further west, Astwood Road (renamed Ashburn
Gardens in 1909) terminated at a cross street parallel to
the line of the original field quartering. This was originally
to be called Wortley Road, but the name was changed in
1880 to Courtfield Road.
Nos. 87–95 (odd) Cromwell Road, Nos. 118–126
(even) Gloucester Road and Lenthall Place
Taking first the eastern portion of this land, the angular
siting of Gloucester Road Station (discussed on page 168)
left two ineligible triangles for development. Gloucester
Road itself, upon which the station fronted obliquely
(Plate 131a), was the logical place for shops and trade,
while mews were planned parallel to the long sides of the
station as a buffer against noise and smoke from trains.
The northern mews, a pokey cul-de-sac, received the
Cromwellian name of Lenthall Mews (now Place). The
southern and better one, Ashburn (at first Greenville)
Mews debouched at one end into Ashburn Place and at
the other into Courtfield Road.

Figure 69:
No. 108 Cromwell Road, elevation. J. T. Wimperis,
architect, 1875–6
The first agreement for building here was taken in June
1872 by William Bennett Rogers and Henry James Chapman, estate agents of Pimlico. (ref. 30) This was for the short
block of shops at Nos. 118–126 (even) Gloucester Road,
with a return to Cromwell Road. The corner premises at
No. 118 (now demolished) were taken by Rogers and
Chapman as the offices of their estate agency business,
which was active in the neighbourhood. Their architect
was J. T. Wimperis (for whom Rogers later acted as an
executor) and their builders Aldin and Sons, in other
words Charles Aldin junior and William Aldin. (ref. 31) They
were the successors to Charles Aldin, the builder who had
done most to develop the Queen's Gate Gardens district
for H. B. Alexander in the 1860s before dying unexpectedly in 1871. The younger Aldins never enjoyed the great
success of their father and, despite large intentions, in the
event built only modestly on this section of the estate.
Construction of Nos. 118–126 Gloucester Road took
place in 1872–3. The buildings are of white and yellow
brick in the uncertain, transitional, faintly Gothic idiom
adopted in these years by architects bored by Italianate
but not yet au fait with the Queen Anne style (Plate 71c).
They bear a marked resemblance to Nos. 104–112 (even)
Cromwell Road, also attributable to Wimperis. Only
Nos. 120–126 now remain; No. 120 was in continuous
occupation as A. C. Cooper and Company, pharmaceutical
chemists, until 1972 when the business was taken over.
The surviving original shop front bears Cooper's name cut
in stone, and is complemented by two bronze gas-lamp
standards in front of the shop.
By agreements of October 1872 Lenthall Mews was
divided between George Berkley, the first owner of
No. 114 Gloucester Road, who took stabling on the tight
south side, and Aldin and Sons. (ref. 32) In Lenthall Mews the
Aldins built stabling backing on to Cromwell Road and
later numbered 87 and 87A in that road. (ref. 33) West of this
James Sharp and T. L. Read, the developers of Nos. 104–112 (even) Cromwell Road opposite, in 1877–8 filled up
the awkward sites at Nos. 89–95 (odd) Cromwell Road
with three houses and a shop, in part over the railway;
No. 95, at the corner with Ashburn Place, was dignified
with a corner turret (Plate 70c). The builder here seems
to have been C. G. Keogh. (ref. 34)
In 1921 Nos. 87A and 89 Cromwell Road became the
premises of the Rawlplug Company Limited which developed from Rawlings Brothers, a motor garage in Ashburn
Mews. George Rawlings was involved in making electrical
wall fixings for the British Museum and in 1919 developed
his fibre plug as the least destructive way of making a firm
fixing. By the Second World War, the company was represented all over the world. The Cromwell Road premises
were given an arcaded frontage in brick with stone dressings. The company acquired the adjacent properties with
a view to office development, but on being refused permission, sold out and moved to Kingston-upon-Thames in
1966. (ref. 35)

Figure 70:
Ashburn Mews, plan and elevation of arch at northwest end, c. 1875. Demolished
At the time of writing (1985), of the buildings originally
erected on the sites discussed in this section of the text
only Nos. 120–126 (even) Gloucester Road survive.
Ashburn Mews, Nos. 2–14 (even) Ashburn Place
and Nos. 2–12 (even) Courtfield Road
Ashburn Mews (at first very briefly known as Greenville
Mews), the stabling built on the south side of Gloucester
Road Station (Plate 73c, fig. 70), had been projected no
later than the summer of 1873, when Thomas Cundy III
and John Wilkins took a run of plots on its north side to
serve their houses north of Cromwell Road. (ref. 36) Most of the
other plots on both sides were taken in 1875 by William
Watts of Motcomb Street, the builder then developing
Ashburn Place. (ref. 37)
South and west of Ashburn Mews, there remained a
compact triangle of land between Ashburn Place and
Courtfield Road. The frontage facing Ashburn Place was
taken under a building agreement of May 1875 by Robert
Upperton junior of Brighton, who intended to build a
sculptor's studio in the awkward north corner for his own
use and four or six houses on the remaining site. The specification permitted the use of red brick. (ref. 38) Having got no
further than the erection of fences, Upperton sold his
rights on the land in June 1876 for £600 to John Robinson
Roberts and William Henry Roberts, builders, of Notting
Hill, whose activities on the Alexander estate are described
in further detail below. (ref. 39)
The fronts of the seven houses which the Robertses
erected here in 1876–8, (ref. 40) Nos. 2–14 (even) Ashburn Place,
followed the conventional pattern of a three-bay front with
projecting porch and two-storey canted bay (Plate 73a, 73b).
They were, nonetheless, the first example of commercialized Queen Anne on the Alexander estate. The
materials appear to have been yellow brick with red brick
and terracotta dressings. A photograph of No. 12 (Plate
73a) published in Neubauten in Grossbritannien (1892)
gives J. R. Roberts as architect for this and two other
houses built by him (No. 30 Ashburn Place and No. 73
Harrington Gardens). (ref. 41) This is presumably a misinterpretation of his role.
The remainder of the triangle, fronting Courtfield
Road, was taken in November 1879 by James Sharp,
encountered above as a developer on the north and south
sides of Cromwell Road. (ref. 42) To accord with the adjoining
houses, he was permitted here to use red facings and
moulded red-brick ornamental details, with roofs of
Broseley tiles as an alternative to slates. Six houses,
Nos. 2–12 (even) Courtfield Road, were built by Aldin and
Sons; they were leased to Sharp in December 1880. (ref. 43) This
left a little corner site unoccupied between Courtfield Road
and Ashburn Mews for which in 1882–3 the architect
Arthur Cawston and the builder B. E. Nightingale, acting
for an unknown client, built an unexpectedly flamboyant
little stable block in Queen Anne style, No. 17 Ashburn
Mews, with a high French roof at one end and a leadcovered cupola at the other (Plate 73e). (ref. 44)
All the buildings in this section have been demolished.
Ashburn Gardens, Nos. 1–23 (odd) Ashburn
Place, Astwood Mews and Nos. 97–123 (odd)
Cromwell Road
For this area of the estate, agreements to develop were
made in 1874–5 between H. B. Alexander and four separate builders. Pownall's layout here had provided for a short
road with a residents' garden along its east side (fig. 68).
It was originally named Astwood Road after the Buckinghamshire village where John Thurloe, Cromwell's secretary of state and wrongly reputed in the 1870s to have
been an owner of the Alexander estate, had lived for a
time; (ref. 45) the present name of Ashburn Gardens dates from
1909. Behind the west side of this road was planned Astwood Mews, debouching at its south end into Courtfield
Road but not carried up to Cromwell Road.
The whole west side of Ashburn Gardens was taken in
July 1874 by John Wilkins, the builder already busy on
the north side of Cromwell Road in Southwell Gardens
and Grenville Place. (ref. 46) Wilkins agreed to build thirteen
houses and eight stables in Astwood Mews behind. The
houses were to be equal to those then being built by
Wilkins in Southwell Gardens, which they closely
resemble (Plate 71a). Fourteen houses were actually built,
and leases granted in three blocks in 1876 and 1878. (ref. 47)
In Cromwell Road, the sites west of Ashburn Gardens
were taken by William Jackson, the veteran South Kensington builder, by an agreement of July 1874. In addition,
Jackson took two contiguous plots in Astwood Mews. (ref. 48)
He was already working on the adjacent Gunter estate (see
page 206), and was thus able to build a regular terrace
of ten houses with matching corner houses between
Courtfield Gardens and Ashburn Gardens, all started in
1875. (ref. 49) Seven of these, Nos. 111–123 (odd) Cromwell
Road, were on the Alexander estate. They are built of
white brick with stucco dressings, to match Thomas
Cundy's houses in Cromwell Road in external character,
as specified in the building agreement. The internal finishings were to resemble Jackson's previous and wellappointed houses in Queen's Gate. The corner houses
have generous segmental bows occupying most of the
thirty-three-foot frontage and rising to the full height of
five storeys. The other houses have canted bays to the
second floor, or to the full height on every third house
(Plates 71a, 89c). They were mostly leased to Jackson in
1876–7. (ref. 50)
Between Ashburn Place and Ashburn Gardens the
frontage to Cromwell Road was taken initially in October
1874 by David Tildesley, a builder from St. John's Wood,
who also agreed to build some stabling in Astwood
Mews. (ref. 51) But all the building was in fact done from 1875
onwards by John Robinson Roberts and William Henry
Roberts, of Acklam Road, Notting Hill. The Robertses
were to be major builders on this portion of the Alexander
estate. In 1881 John Robinson Roberts was living here at
No. 103 Cromwell Road. He was born in 1841 at Blyton,
Lincolnshire, the son of a bricklayer. He died in May 1898,
his effects (including house property) being valued at
£101,478. At the time of his death, he was living in Barkston Mansions, Barkston Gardens. In 1897 he had become
proprietor of the Barkston Gardens Hotel, and was described as a ‘well known property owner in South Kensington’. An obituary referred to him as ‘a large hearted man,
… highly esteemed in the Masonic fraternity’. His partner
W. H. Roberts had died in 1884, aged forty-one. (ref. 52)
The leases for the seven houses, Nos. 97–109 (odd)
Cromwell Road (now demolished), were granted severally
to the Robertses at Tildesley's direction between 1875 and
1877. (ref. 53) Although the building agreement specified conventional white brick and stucco, the Robertses introduced
a belated note of the Gothic Revival in the exteriors using
red brick with terracotta balustrading, dressings of red
Northfield sandstone, and polychromatic splayed voussoirs over the window heads (Plate 71b). The carving on
the front was by Seale of Walworth. An article in the Building News gives Walter Graves (1848–1909), an architect
prolific in South Kensington and Earl's Court but first
met here, as the designer of these houses and praises their
interior decorations, giving an unusually full account of
‘off-the-peg’ taste in the years of the Aesthetic Movement. (ref. 54) The extent of Graves's responsibility for the
interiors must be in doubt, as he was in New Zealand
between 1875 and 1880. (ref. 55) The clerk of works was Maurice
Hulbert, afterwards a prolific designer of smart town-houses in his own right.
The houses were planned with a dining-room, a
transverse staircase behind and a billiard-room at the rear
on the ground floor, and a square drawing-room at the
front and grand ‘ballroom’ at the back on the first floor.
The corner house inspected by the Building News had
probably been finished off to a specially high standard as
a ‘show house’. The decoration of its entrance-hall
included a pointed fanlight with stained glass by a Mr.
Gibbs (possibly Alexander Gibbs), panelled dados with
tiles below and stencilled patterning on an olive-green
ground above. The ceiling was also decorated. Facing the
stairs in the inner hall beyond was a fireplace framed in
panelled oak and with its jambs and head filled with light
blue Minton tiles. The dining-room was ornamented with
a frieze to the dado bearing emblematic panels of ‘Fish,
Flesh and Fowl’. The Jacobean oak chimneypiece incorporated painted tiles by the same Mr. Gibbs in blue. The
deep cornice and frieze displayed flowers and fruit. On
the ceiling, a ‘blush of salmon tint’ was overlaid with a
reticulated pattern in light grey, ornamented at the intersections. The writer praised the correctness of design of
the iron balustrade to the stone staircase. On the first floor,
the ballroom ceiling was plastered ‘in a Renaissance or
Elizabethan style, though the deep coved cornice is of the
Jacobean type’, and tinted in light pink, green, blue and
gold. The folding door was decorated in ‘delicate tints of
salmon, blue and drab colours’ and the panels filled with
devices and flowers painted ‘in a naturalesque manner’ by
one Leopold Hossowski. In the drawing-room were cornice medallions of the Four Seasons. ‘We were informed’,
adds the Building News, ‘that every feature was specially
designed, and that the common error of vulgar repetition
in the decoration has been avoided.’ The prices then asked
by the builders were £10,500 for a long lease of the corner
houses and £7,500 for the others. (ref. 54)
On the west side of Ashburn Place, William Watts of
Motcomb Street, a builder previously active in Queen's
Gate and Queen's Gate Terrace nearby, agreed in March
1875 to build the twelve houses, since demolished, known
as Nos. 1–23 Ashburn Place, along with some stabling in
nearby Astwood Mews. (ref. 56) Watts was also charged with laying out the roadway in Ashburn Place and making the
communal garden behind his houses. He began building
immediately but by the middle of 1878 had completed only
five houses and covered in five more. His agreements were
extended and varied by revised arrangements. (ref. 57) Leases of
Nos. 1–17 were issued to Watts or his nominees in 1878,
but he died in 1881 and his executors received leases of
Nos. 19–23 only in 1883. (ref. 58) These houses all presented
their best rooms to the garden side, with shallow canted
bays rising to third-floor height at the five-storey houses.
On the street side an irregular appearance was given by
two-storey projections across most of each frontage and
narrow four-storey extensions behind them (Plate 72a, 72b,
fig. 71). At the time of the census of 1881, only Nos. 3–7
appear to have been occupied, by a banker and two barristers. (ref. 59) In June 1884 tenders were published for alterations
to Nos. 21 and 23 for the Siamese Embassy. The houses
remained in this use until 1964. (ref. 60)
Of the houses discussed in this section, those west of
Ashburn Gardens, namely Nos. 111–123 (odd) Cromwell
Road, Nos. 1–14 Ashburn Gardens and the stabling of
Astwood Mews, survive. (ref. 61) The most characteristic alteration here is at the south end of Astwood Mews, where
the two stables facing Courtfield Road were transformed
in 1913 into private residences with ‘motor houses’ by
Aldin Brothers. They preserve their mullioned bay
windows, wooden porch hoods and rough-cast rendering
in a Domestic Revival style. East of Ashburn Gardens,
the remaining houses were all removed in about 1970 in
preparation for the building of the Penta (now Forum)
Hotel.
Between Courtfield Road and
Harrington Gardens
The main feature of the estate's layout south of Courtfield
Road (fig. 68) was the formation of the east-west roadway
now called Harrington Gardens. It continued the line of
Harrington Road, already in existence east of Gloucester
Road, and was indeed at first called Harrington Road
West. Like Courtfield Road, it ran on to the west through
Gunter property, thus making the boundaries between the
estates here easy and imperceptible.
Pownall provided for two residents' gardens even in this
quite small portion of the estate: a modest garden, now
removed, behind the houses on the site of the present
Gloucester Hotel, and the larger one behind and between
Nos. 22 and 24 Harrington Gardens, accessible also from
Ashburn Place. Houses built on the south side of Harrington Gardens seem also to have had a right to these
gardens. To allow for stabling behind the Gloucester Road
frontage, Ashburn Mews was continued south of Courtfield Road under the name of Grenville Mews, and a further tiny mews was planned on the same line south of
Harrington Gardens, against the boundary with the Day
estate.
Building agreements for this whole area were made in
1874–5, but in many cases construction was not started
till later in the decade, and remained unfinished until the
early 1880s.

Figure 71:
Nos. 1–23 (odd) Ashburn Place, plans, elevations and section. William Watts, builder, 1875–83. Demolished
Nos. 16–30 (even) Ashburn Place, Nos. 1–47
(odd) Courtfield Road, and No. 18 Harrington
Gardens
The original undertakers for all these sites were Charles
Aldin junior and his brother William, who in 1874–5 promised to build houses on the whole of the land between
Courtfield Road and Harrington Gardens, both east and
west of Ashburn Place, excepting only the sites of Nos. 4–16 (even) Harrington Gardens. (ref. 62) In the event their efforts
were confined to the comparatively modest group of
houses at Nos. 1–13 (odd) Courtfield Road and to the
building of Bailey's Hotel and the rest of the commercial
frontage facing Gloucester Road (Nos. 144–152 even), for
which they signed agreements at the same time. (ref. 63) Exactly
why the Aldins drew in their horns cannot be said, but
in another of their speculations at Roland Gardens nearby,
the impetus of their work faded after 1873 and their houses
proved slow to let. (ref. 64) This may have induced them to go
cautiously on the Alexander estate.
The houses undertaken by the Aldins at Nos. 1–13
(odd) Courtfield Road were built expeditiously enough,
being started in 1876 and leased to them or their nominees
in 1877–8; (ref. 65) they have since been demolished. There followed a hiatus. Then in 1879 or 1880 J. R. and W. H.
Roberts, fresh from finishing Nos. 2–14 (even) Ashburn
Place north of Courtfield Road, stepped in to replace the
Aldins. They began by extending the Queen Anne manner
of these previous houses southwards, at Nos. 16–30 (even)
Ashburn Place (Plate 73b) and No. 18 Harrington
Gardens, on the corner. These houses were started in 1880
and had all been leased by May 1882; they too have all
been demolished. (ref. 66)
West of Ashburn Place, the Robertses in May 1880 concluded a revised agreement with Alexander whereby they
took over from the Aldins the whole remaining south
frontage of Courtfield Road on the estate and built the
houses now numbered 15A–47 (odd). (ref. 67) This lengthy terrace is the only section of their work on the estate to
survive. It adopts the same ‘back-to-front’ planning used
by William Watts further north at Nos. 1–23 Ashburn
Place, with the handsomer elevations facing the gardens
and the lesser rooms turned to the street (fig. 73). The
houses are distinguished by arcading at first-floor level
linking the ‘back’ extensions on the north side and
attempting rather unsuccessfully to conceal the menial
service rooms on this side. The paired extensions on the
north side were ornamented with alternating triangular
and ogee pediments, some of which have been lost. The
interiors included mosaic floors in the entrance halls and
some ‘aesthetic’ plasterwork. The main stairs rose from
the far end of the hall back towards the entrance. The
design of these houses may be firmly ascribed to Walter
Graves, architect of the Robertses' previous Nos. 97–109
(odd) Cromwell Road. They were built in 1880–2 and
promptly leased. (ref. 68)

Figure 72:
Nos. 15A–47 Courtfield Road, typical elevation. Walter
Graves, architect, J. R. and W. H. Roberts, builders, 1880–2

Figure 73:
Nos. 15A–47 Courtfield Road, typical plans. Walter Graves, architect, J. R. and W. H. Roberts, builders, 1880–2
Nos. 1–33 (odd) and 4–16 (even) Harrington
Gardens and Nos. 154 and 156 Gloucester Road
Under the original agreements for this portion of the
estate, the long thin strip along the south side of Harrington Gardens, bounded southwards by the estates of
the Day and Gunter families, was taken in 1874 by another
of South Kensington's experienced builders, John Spicer. (ref. 69) For many years Spicer had been building on Gunter
property to the south, and in effect his undertaking to build
here unified his enterprises west of Ashburn Place by taking them up to the line of Harrington Gardens. His site
office in these years lay just across the estate boundary at
No. 29 Ashburn Place on the Gunter estate (page 208).
In the event, Spicer himself did not build here. Instead,
development was directed by John Floyd Gibbs, the
principal of a marble-works and stonemason's firm of
Knightsbridge and a large supplier of fireplaces for houses
hereabouts. (ref. 70) Between 1874 and 1880 Gibbs stumbled
slowly westwards from No. 5 to No. 33 Harrington
Gardens. (ref. 71) Most of these houses have polished granite columns to the porches and are dressed with a degree of eclectic novelty on an Italianate body (Plate 73d). The use of
naturalistic plant ornament in moulded stucco, especially
on the level of the second-floor balconies, indicates a
belated affinity with a certain aspect of the Gothic Revival.
Gibbs seems to have had difficulty in finishing some
of these houses. Tenders were advertised for completing
No. 13 Harrington Gardens in July 1879, the lowest being
for £2,546. In 1883 the National Freehold Land Society
was engaged in alterations and repairs to Nos. 15–21, and
an unspecified ‘residence’ needed similar work, under the
direction of the architect W. H. Collbran. (ref. 72) West of Ashburn Place, Gibbs was able to build only four of the fifteen
houses originally scheduled. In March 1880 these needed
to be ‘rectified’ before they could be leased. A further nine
were then to be built by Christmas 1882, but these never
materialized. (ref. 73) Instead, Alexander concluded new agreements to build on the remaining empty plots on both sides
of Harrington Gardens. (ref. 74) These agreements mark the
point at which the old style of terraced house gives way
to the social and artistic innovations of Ernest George and
Peto at Nos. 20–26 (even) and 35–45 (odd) Harrington
Gardens. These important houses are discussed in the next
chapter, along with similar houses designed by George and
Peto in Collingham Gardens nearby on the Gunter estate
(pages 187–91).
On the north side of Harrington Gardens, Gibbs also
agreed in September 1875 to build Nos. 4–16 (even),
between Ashburn Place and Gloucester Road. (ref. 75) Here too
he got badly behind. The second of two extensions was
granted to him in December 1878, at which time three
of the seven houses were built up to the second floor, but
improper materials had been found in the walls, which
were not thick enough. (ref. 76) In March 1879 Gibbs assigned
his interest in Nos. 4–16 to William Willett, then finishing
a speculation in Cornwall Gardens nearby. A new building
agreement sanctioned the use of red brick, but Willett
adhered to old-fashioned white or grey when he finally
built here in 1881–2. (ref. 77) The houses have been demolished,
but original drawings for them remain; (ref. 78) they suggest that
none of Gibbs's work was incorporated in what was finally
built. They bore a close resemblance to Willett's surviving
houses at Nos. 12–19A Wetherby Gardens (1883–4), being
in the French style with the fifth floor treated as a
mansarded attic. High pavilions crowned the end houses,
which had generously pilastered fronts. The plans (fig. 74)
provided for a dining-room, library and gentleman's room
on the ground floor, a capacious drawing-room facing the
front and a boudoir or billiard-room on the first floor, two
bedrooms on each of the second and third floors and four
in the attic. There were water closets at four levels, and
one of the principal bedrooms had a built-in bathroom
attached. There was no back stair. It may be that James
Trant Smith, the architect of Willett's very French Cornwall Mansions in Cornwall Gardens, designed the houses.
The leases of Nos. 4, 6 and 10 were granted through Willett to the first occupiers. The last of these was James
Bailey, who took No. 4 as a private residence, conveniently
close to his hotel, in July 1885. (ref. 79)

Figure 74:
Nos. 14 and 16 Harrington Gardens, plans. William Willett, builder, 1881–2. Demolished
At the south corner of Gloucester Road and Harrington
Gardens is Gloucester Mansions, Nos. 154–156 (even)
Gloucester Road, with which are linked lower buildings
behind along Harrington Gardens. This site formed part
of John Spicer's original ‘take’ of 1874 from Alexander,
and was to contain two houses with shops, and some stabling behind as a short, southward continuation of
Grenville Mews. (ref. 69) The stabling, with a strong mews arch
and flanking two-storey wings facing Harrington Gardens
in answer to the front of Grenville Mews opposite (Plate
96b), was built by Gibbs in 1876. (ref. 80) By a fresh arrangement
of February 1881 the corner site was given over to Joseph
Offord, a coachbuilder already established opposite at
Nos. 150 and 152 Gloucester Road, for a large shop with
‘residential chambers in flats above’. The shop was to be
used for display of coaches, but not for building or repairing them. The specification was for ‘good hard red brick’.
The building was designed by W. H. Collbran, whose
name is recorded on a stone with the date 1881, and built
by Martin, Wells and Company. (ref. 81) Collbran also occupied
part of the shop premises as an estate agent, architect and
surveyor. The red brick and the heavy cast-iron balconies,
following the undulations of the projecting bays, give this
five-storey building a forceful character. Two of the flats
numbered in Gloucester Mansions were regularly tenanted by artists, whose studios may have been in the low
flanking building at No. 1 Harrington Gardens next to the
mews arch, also included in Offord's lease. Among painters
resident here were Herbert Hughes-Stanton and Julius
Olsson. (ref. 82)
Bailey's Hotel and Nos. 144–152 (even)
Gloucester Road
For the frontage of Gloucester Road between Courtfield
Road and Harrington Gardens, as for almost the whole
of Alexander's land between Courtfield Road and Harrington Gardens, the original developers by agreements
of 1874–5 were Charles Aldin junior and William Aldin. (ref. 83)
Here, directly or indirectly, they honoured their undertakings. The most important building here in Bailey's Hotels
From an early stage in the development of the estate,
it was intended to build a substantial hotel on the south
corner of Gloucester Road and Courtfield Road. A plot
of 75 feet by 126 feet was reserved for the purpose in a
building agreement made by H. B. Alexander with the
Aldins in March 1875. (ref. 63) It was to be not inferior in construction to the Buckingham Palace Hotel, Buckingham
Gate, and would ‘in all respects be conducted in the most
respectable manner’. In addition, the Aldins were to build
houses and shops on the adjacent sites down to the corner
with Harrington Gardens. Behind the frontage they were
to lay out Grenville Mews.
Associated with the hotel from the beginning was James
Bailey (1840–1910). Born at Mattishall, Norfolk, as the
son of a farmer, he came to London around 1860 and
apparently began business by taking a small hotel in Glucester Road. This was probably the Harrington Hotel built
by Charles Aldin senior at No. 25 Gloucester Road,
although Bailey's name is not recorded in this connection.
He is said to have enlarged the premises, presumably
extending into the adjoining houses. In 1886 Bailey purchased the South Kensington Hotel in Queen's Gate Terrace, in which Aldin had been financially involved. (ref. 84)
The first part of the new hotel building was started by
the Aldins in November 1874 and leased in May 1876.
Its architect is unknown. It was extended along Courtfield
Road in the following year. (ref. 85) In 1881, nine recently erected
stables in Grenville Mews were demolished to make a
garden and enlarge the hotel, including a single-storey bow
on the ballroom in the centre of the garden façade. (ref. 86) The
curtailment of the mews, with its noise and smells, would
have been a boon for the comfort of Bailey's guests. The
garden would have looked through to the adjoining garden
behind the houses in Courtfield Road, Ashburn Place and
Harrington Gardens; its site is currently occupied by the
Bombay Brasserie. Grenville Mews was further
diminished in 1883 for the benefit of extra hotel bedrooms,
but its southernmost section and the ornamental archways
at its north and south ends survive. (ref. 87)
The hotel (Plate 74a) is of red brick on five floors, with
a mansarded attic forming part of one of the enlargements,
although now much altered. The adjoining shops are of
four storeys in the same simple style. Many original features survive in the interior, notably the entrance hall, with
marbled columns and rich classical plasterwork, some of
it grained, and the impressive staircase with a broad open
well and stained-glass windows. In 1890 further improvements were made, with an ‘American elevator’ or ‘ascending room’ and electric light. By this time, the hotel
contained over 300 apartments. (ref. 88)
At the time of the census of 1881, Bailey, his wife and
five children were living in the hotel. There were then
thirty-five resident staff and a variety of guests, including
Americans who although notoriously critical of English
hotels provided much of Bailey's clientele. A guide for
Americans abroad published in 1891 praised the ‘cosey,
homelike atmosphere, which is enhanced by the rich and
substantial surroundings’, commending the wine stocks
(‘Because the bar, with its glitter of glass and brass does
not obtrude itself, let it not be supposed that wine is
eschewed’), the fire-precautions (‘Bailey's Hotel is
American-like in the particulars of its fire-escapes and
preparations for extinguishing a fire’), and the sanitation
(‘The sanitary arrangements bear the closest inspection’).
The same guide records Bailey's room charges in dollars.
The winter rates were a dollar per day for single rooms,
a dollar and a half for double rooms, four dollars and a
half and upwards for suites, and four dollars per week ‘for
each member of the canine race’. According to advertisements, the hotel was situated in ‘the healthiest and most
fashionable part of London’. (ref. 89)
In 1895, Bailey was elected M.P. (Unionist) for the
Walworth division of Newington. He had sold his hotels
to Spiers and Pond Limited in 1894, becoming managing
director, apparently until 1898. He was also on the boards
of Harrods and D. H. Evans, and active as a Kensington
vestryman from 1878 to 1894, in which year he purchased
the Shortgrove estate near Saffron Walden, Essex, for
£60,000. He held his seat until 1906, and was Deputy-Lieutenant for Norfolk and a Justice of the Peace in Essex.
He was knighted in 1905, and died in 1910 at his London
house, No. 58 Rutland Gate. (ref. 90)
The hotel is now owned by Taj International Hotels.
It was nearly lost to redevelopment in the early 1970s, but
the Town Planning Committee of the Royal Borough of
Kensington and Chelsea declared in 1974 that ‘it would
be a great loss to the Borough if this hotel, with its historic
associations, were to be demolished’. (ref. 91)
The Estate since 1900
Bailey's Hotel provided a nucleus for a growing number
of hotels in the vicinity, occupying converted houses. In
1914 there were fourteen hotels in eighteen houses, all in
Cromwell Road and Harrington Gardens, where Gibbs
and Spicer's north-facing houses were evidently
unpopular. Most of these establishments were described
as ‘private hotels’. Through the inter-war period the number of hotels did not increase, although by 1939 twenty-five houses had been taken over. The electoral registers
show that many of these hotels were residential, with up
to twenty-one inhabitants per house. There was only a
negligible difference between these and the increasing
number of ‘residential chambers’ and houses divided into
five or six flats. From 1929 to 1939, the latter increased
from nine to fifty-six, so that by the time of the Second
World War less than half the terraced houses on the estate
were in single private occupation. (ref. 92) A comment on these
changes appears in the records of St. Stephen's Church,
Gloucester Road. In 1929 a Grant in Aid was sought
because ‘the conditions in this Parish have changed considerably in the past 12 years and instead of the houses being
occupied by individual householders they are now mainly
used as Hotels and Boarding Houses with an ever changing
population or are converted into flats of an inexpensive
nature.’ (ref. 93)
Bomb-damage on the estate during the Second World
War was not extensive, the main exception being at the
north-east corner of Courtfield Road and Ashburn Place.
The first modest token of post-war rebuilding occurred
here in the shape of the present No. 14 Ashburn Place,
which stands isolated amidst cleared sites at the time of
writing (1985). It is a block of twelve flats in dark purplish
bricks, and was designed in 1958 by Leonard Manasseh
and Partners. (ref. 94)
Among the many post-war works of housereconstruction and subdivision in the area covered by this
chapter may be singled out the remodelling of the rear
of No. 11 Southwell Gardens as No. 17A Grenville Place
for Mr. and Mrs. Eric Dodd in 1957. The architects were
James Stirling and James Gowan. (ref. 95) The small interior
space was designed with much bold woodwork detailing,
sliding glass partitions and a spiral staircase. The exterior
was rendered with horizontal bands, conforming to
Wilkins' adjoining houses.
Up to the early 1960s, the Campbell Estate (as the Alexander Estate was known after it passed in 1905 to Sybil,
wife of Lord George Campbell. (ref. 96) ) still owned most of the
property south of Cromwell Road, excepting Gloucester
Road Station, Ashburn Mews, Lenthall Place, Bailey's
Hotel and the frontages to Gloucester Road as far as Harrington Gardens. Between 1962 and 1964 all this property
(apart from No. 39 Harrington Gardens) was sold to cover
estate duties. (ref. 97) Many of the original ninety-year leases
were then about to expire.
As a result of these sales and of the rise to prominence
of Cromwell Road as the foremost traffic artery between
London and the west, various plans began to be laid for
major rebuilding south of Cromwell Road. In particular,
plots were assembled for the building of two large new
hotels, encouraged by Government subsidies. The freeholds of Nos. 97–109 (odd) Cromwell Road and Nos. 1–23
(odd) Ashburn Place were purchased by Grand
Metropolitan Hotels in 1962, and a design for a hotel,
embassy and flats, in two tall blocks with a bridge link
to the B.E.A. Terminal across Cromwell Road, was prepared by Guy Morgan and Partners. Although granted
conditional planning permission, this scheme was abandoned in favour of a twenty-five-storey hotel with 914 bedrooms designed by Richard Seifert and Partners and built
in 1971–2. (ref. 98) It was at first called the London Penta or plain
Penta, but is now the Forum Hotel. Vigorously modelled
with diagonal masses (Plate 74b, 74c), it forms a conspicuous
landmark and has perhaps excited more comment than any
other building of its type in Kensington. ‘it is an example
of corkscrew-twist planning’, complained The Architectural Review, ‘of a building which occupies so large an
island site that its main bulk can be placed out of alignment
with adjoining properties. … What the passer-by sees is
an apparently chaotic pile, forcing its way upwards
through successive layers of low-level impediments …
The lack of any intelligible relationship between the
podium and the main building serves to underline the
incongruity of this kind of development.’ (ref. 99)
A better-mannered building but no less characteristic
of its period is the Gloucester Hotel, which took the place
of the block west of Bailey's Hotel at Nos. 16–30 (even)
Ashburn Place, Nos. 1–13 (odd) Courtfield Road and
Nos. 4–18 (even) Harrington Gardens in 1972–3. This is
a ‘low-rise’ building of 561 bedrooms, clad in mosaic and
tile, designed by Sidney Kaye, Eric Firmin and Partners
and built by Sir Robert McAlpine and Sons on behalf of
the Rank Organisation. (ref. 100) It caters in great measure for
business functions and ‘get-togethers’, and is suitably
planned for this trade, with large foyers and conference
rooms.
The land adjoining Gloucester Road Station remains
vacant in 1985. At the time of writing, redevelopment is
in prospect for the whole rectangle bounded by Gloucester
Road, Courtfield Road, Ashburn Place and Cromwell
Road. This scheme, designed by Chapman Taylor
Partners (acting jointly for Land and Central Securities
and London Regional Transport) provides for the partial
reconstruction of Gloucester Road Station to allow better
interchange between the District and Circle lines and the
Piccadilly line, for shopping with flats above towards
Courtfield Road and Ashburn Place, and for an office
block in the triangle to the north-east of the station
in prospect for the whole rectangle bounded by Gloucester
Road, Courtfield Road, Ashburn Place and Cromwell
Road. This scheme, designed by Chapman Taylor
Partners (acting jointly for Land and Central Securities
and London Regional Transport) provides for the partial
reconstruction of Gloucester Road Station to allow better
interchange between the District and Circle lines and the
Piccadilly line, for shopping with flats above towards
Courtfield Road and Ashburn Place, and for an office
block in the triangle to the north-east of the station
between Gloucester Road and Cromwell Road. (ref. 101)
North of Cromwell Road, the original buildings survive
in all essentials. After the sale of freeholds here, all the
houses between Southwell Gardens and Cromwell Road
were gathered into a single holding by Edward Pinelas,
who sold to Lamington Properties for £9.5 million in 1973.
In 1977 this holding was bought by Regional Properties
in the expectation of development, but permission for
18,210 square feet of offices on Cromwell Road was
refused. A legal dispute ensued over compensation claimed
because of permission previously agreed, and a settlement
was reached in January 1982. (ref. 102)